Zeta Global has announced that Leah Pope will join the company as Chief Marketing Officer, effective August 3, 2026. A veteran enterprise software marketing executive, Pope brings more than two decades of experience leading category-defining brands, including Salesforce Marketing Cloud and ActionIQ. The company also announced the promotion of Candace Dean to Chief Communications Officer.
Leah Pope joins Zeta Global as CMO from ActionIQ, previously led Salesforce Marketing Cloud marketing.
Candace Dean promoted to CCO after joining Zeta in 2024 as Group VP and Head of Communications.
Pope previously served as CMO at ActionIQ and Datorama, and Head of Marketing at Salesforce.
Dean previously held senior communications roles at Zoom and Adobe.
Zeta is positioned as intelligent AI infrastructure company with proprietary data cloud.
Pope will lead global marketing including brand, product marketing, demand generation, and events.
Pope previously led marketing across Salesforce's marketing portfolio, including Salesforce Marketing Cloud, Pardot, ExactTarget, and other Marketing Cloud products, following Salesforce's acquisition of Datorama, where she served as Chief Marketing Officer. Most recently, she served as Chief Marketing Officer at ActionIQ, helping establish the company as a leader in enterprise customer data and AI. As Chief Marketing Officer, Pope will lead Zeta's global marketing organization, overseeing brand, product marketing, demand generation, customer marketing, and events, while strengthening Zeta's category leadership and accelerating its enterprise growth strategy.
Since joining Zeta in 2024 as Group Vice President and Head of Communications, Dean has led the company's global communications strategy, helping shape its corporate narrative and strengthen its reputation. As Chief Communications Officer, she will continue leading Zeta's communications organization and corporate reputation efforts. Dean previously held senior communications leadership roles at Zoom and Adobe, where she shaped corporate reputation, executive visibility, and strategic communications during periods of significant growth and transformation.
"Zeta is entering a new chapter. We've built the data, the intelligence and the technology enterprises need to win in the AI era," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. "We've gone from 'Zeta who?' To 'Why Zeta?' Our next evolution is becoming a must-have partner for enterprises looking to turn intelligence into growth. Leah will help us get there by translating what we've built into a clear, compelling market story, alongside Candace, who has been instrumental in shaping how the world hears it. Together, they're the right leaders to make sure the market understands both the strength of our business today and the size of the opportunity ahead."
"Zeta has assembled an extraordinary combination of proprietary data, intelligence and activation at exactly the moment enterprises are rethinking how they use AI to drive growth," said Pope. "I'm excited to work with Zeta's customers, partners and teams to make that value tangible, build the category and help more enterprises turn intelligence into better decisions and measurable business outcomes."
"It's been incredibly rewarding to help shape Zeta's story during such a pivotal time for the company," said Dean. "I look forward to continuing to work alongside David, Leah and our leadership team to build on that momentum and ensure our brand reflects the innovation happening across Zeta."
About Zeta Global
Zeta Global is the intelligent AI infrastructure company helping enterprises transform proprietary data into enterprise intelligence. The Zeta Data Cloud and Athena by Zeta connect proprietary enterprise knowledge with advanced AI to enable better decisions, more effective customer engagement, and stronger business outcomes. With one of the industry's largest proprietary data assets, Zeta helps organizations accelerate AI transformation and build durable competitive advantage. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City with offices worldwide.
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