Zeotap has announced the availability of Zeotap as a Snowflake Native App on Snowflake Marketplace. Zeotap's complete CDP runs end-to-end inside an enterprise's own Snowflake account, meaning identity resolution, audience segmentation, journey orchestration, and activation all execute as containerised services on Snowpark Container Services, without customer data ever leaving Snowflake's secure perimeter.
Zeotap launches CDP Native App on Snowflake Marketplace with zero data movement.
Runs identity resolution, segmentation, orchestration, and activation inside Snowflake.
Unified profiles materialised as Snowflake tables customer owns and governs.
Includes ZeoAI on Snowflake Cortex AI for propensity, churn, and LTV models.
250+ activation endpoints to ad platforms, ESPs, CRMs, and retail media.
Supports Snowflake Marketplace Capacity Drawdown Program for committed spend.
Enterprise customer data already lives in Snowflake. Traditional CDPs require that data to be copied into a separate proprietary system before it can be used, adding latency, expanding the audit surface, and creating governance and security risk. Zeotap's Native App removes the need to copy data. Because the application runs inside the customer's Snowflake account, the data never crosses a vendor boundary, never lands in another cloud, and never leaves the customer's compliance perimeter. Unified profiles are materialised as Snowflake tables the customer owns and governs. Only hashed audiences leave at the point of activation, never raw personal data.
Zeotap delivers a full enterprise marketer experience with a drag-and-drop audience builder, visual journey canvas, and consent and governance dashboards deployed as a custom web application inside Snowflake. Capabilities include identity resolution through deterministic and probabilistic matching, audience building with SQL-free segmentation, journey orchestration with real-time triggers, ZeoAI on Snowflake Cortex AI for propensity, churn, lifetime-value, and look-alike models, consent and governance with purpose-based consent enforcement, and 250+ activation endpoints to ad platforms, ESPs, CRMs, retail media, and customer-service tools.
"The frontier model is becoming a commodity; the customer context is not. Enterprises have spent years consolidating that context in Snowflake. Our job was to bring the full CDP to the data, instead of pulling the data out to the CDP. Running the entire platform inside the customer's Snowflake account — not one feature, the whole thing — is how we do that while keeping customers in control of every record," said Projjol Banerjea, founder & Chief Product Officer, Zeotap.
"We built the Snowflake Native App Framework so partners such as Zeotap can bring their applications to the customer's data on our easy, connected and trusted platform. Zeotap delivering a full customer data platform this way is a strong addition to the composable ecosystem on Snowflake Marketplace," said Dan Waters, VP for EMEA Partners & Alliances, Snowflake.
About Zeotap
Zeotap is a Customer Data Platform that helps enterprise brands unify their first-party customer data, resolve identities, and activate audiences across more than 250 destinations. Built in Europe with GDPR and privacy compliance at its core, Zeotap offers packaged and composable deployment and is used by leading enterprises across retail, telecommunications and media, financial services, and sport and gaming.
