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Zebra Technologies Study: AI Boosts Workflow Profitability


Zebra Technologies Study: AI Boosts Workflow Profitability
  • by: Business Wire
  • |
  • September 22, 2025

Zebra Technologies Corporation, a leader in intelligent operations, has released a study with Oxford Economics, highlighting how AI, automation, and data-driven workflows boost profitability and customer satisfaction across retail, manufacturing, and transportation & logistics industries.

Quick Intel

  • Zebra Technologies’ study shows AI-driven workflows enhance profitability.

  • Retailers report 21% higher customer satisfaction with optimized workflows.

  • Manufacturers gain 19% productivity boost via quality control improvements.

  • T&L firms see 3.4% revenue growth with delivery workflow optimization.

  • AI, RFID, and machine vision improve inventory and risk detection.

  • Zebra’s “Better Every Day” brand emphasizes continuous innovation.

Financial Impact of Workflow Optimization

The collaboration between Zebra Technologies and Oxford Economics reveals that optimizing frontline workflows can significantly boost financial performance. The study estimates that top Forbes Global 2000 companies in retail, manufacturing, and transportation & logistics (T&L) could achieve an average revenue increase of $3 billion and $120 million in added profit per company by enhancing workflows. “Retail, manufacturing, and logistics are being redefined at the workflow level – where speed, visibility, and precision drive growth,” said Joe White, Chief Product & Solutions Officer at Zebra Technologies.

Industry-Specific Gains

Retailers optimizing inventory management workflows reported a 1.8-percentage-point increase in revenue growth and profitability, alongside a 21% improvement in customer satisfaction. Manufacturers focusing on quality control saw a 2.4-percentage-point revenue uplift and a 1.4-point profitability gain, with a 19% productivity increase. T&L firms optimizing delivery and inventory workflows achieved up to 3.4-percentage-point growth in revenue and profitability, with a 21% productivity boost.

AI and Advanced Technology Adoption

The study highlights the growing role of AI in addressing critical operational challenges. Retailers are piloting AI for loss prevention, risk detection, and inventory optimization. Over two-thirds of T&L organizations and nearly half of manufacturers use AI for inventory management, demand forecasting, and predictive analytics. Technologies like RFID and machine vision further enhance visibility and efficiency. “Zebra Technologies empowers organizations of all sizes globally to continuously drive better processes,” said Bill Burns, Chief Executive Officer at Zebra Technologies.

Zebra’s Commitment to Innovation

Zebra’s new brand platform, “Better Every Day,” underscores its dedication to delivering connected frontline solutions. These solutions streamline repetitive tasks, reduce errors, and enhance productivity through real-time data and AI. By integrating advanced technologies with human expertise, Zebra enables organizations to adapt to labor shortages and shifting consumer demands while maintaining operational agility.

Conclusion

Zebra Technologies’ study with Oxford Economics demonstrates the transformative power of AI-driven workflows in driving financial growth and operational efficiency. By leveraging AI, automation, and tools like RFID, organizations across retail, manufacturing, and T&L can achieve significant revenue and productivity gains. Zebra’s innovative solutions continue to redefine workflows, empowering businesses to thrive in competitive markets.

ABOUT ZEBRA TECHNOLOGIES

Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.

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