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Zebra Technologies Corporation is set to host its annual ZONE customer conference from September 15-17, 2025, followed by the inaugural Frontline AI Summit on September 18 in Nashville, Tennessee. These events highlight Zebra’s AI-powered solutions transforming frontline operations, boosting productivity, and enabling a smarter, more connected workforce across industries like retail, healthcare, and supply chain management.
The Frontline AI Summit, an invitation-only event for senior leaders, will feature AI thought leaders and Zebra executives sharing real-world use cases of AI transforming critical workflows. Attendees will gain actionable insights into how Zebra’s intelligent devices and software, such as the Zebra Mobile Computing AI Suite, drive better decision-making, improve efficiency, and address labor challenges. The ZONE 2025 conference will include keynote presentations and case studies from Zebra leaders, partners, and customers, focusing on optimizing workflows like inventory management, loss prevention, and task execution in the Modern Store.
“At Zebra, we’ve been building intelligence into our solutions for decades,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “With the advancement of AI, the critical question facing organizations isn’t if they should embrace AI; it’s how they can harness it. Our Frontline AI Summit is a pivotal moment to demonstrate how AI is already transforming the frontline.”
Key solutions on display include:
As per the finance card above, Zebra Technologies’ stock (ZBRA) closed at $320.7 on September 16, 2025, with a market cap of $16.32 billion. The stock has fluctuated from a year-low of $205.73 to a year-high of $427.755, with a one-month range showing stability (e.g., $320.91 on September 15 to $320.7 on September 16). Despite a year-over-year decline from $370.32 in September 2024, Zebra’s focus on AI-driven solutions positions it for growth in the evolving frontline tech market.
Zebra’s events underscore the growing demand for AI in frontline operations, with 75% of retailers planning increased technology investments in 2025, according to Zebra’s Global Shopper Study. The Frontline AI Summit and ZONE 2025 highlight Zebra’s leadership in digitizing and automating workflows, leveraging its 50+ years of innovation and global partner ecosystem to serve over 80% of Fortune 500 companies across 100+ countries.
Zebra provides solutions to help businesses grow through increased asset visibility, connected frontline workers, and intelligent automation. The company operates in more than 100 countries, with customers including over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by a robust partner ecosystem.
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