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AAXIS, a leading digital commerce and transformation consultancy, has appointed Yann Goarin as Founder in Residence to spearhead AI-native venture development for industrial enterprises. In this role, Goarin will serve as Founding CEO of AAXIS's inaugural venture targeting the building materials sector, bringing his extensive product expertise and startup acumen to address operational challenges in manufacturing and distribution.
Industrial manufacturers and distributors grapple with pressing issues like skilled labor shortages, retiring expertise leading to knowledge gaps, and escalating demands for digital services. Many AI efforts falter beyond pilots due to legacy systems, siloed data, inefficient processes, and disconnects between leadership visions and operational realities. As Founder in Residence, Goarin applies a disciplined product-market fit approach to overcome these barriers, prioritizing market validation, collaborative solution-building, and seamless AI integration that enhances rather than disrupts existing workflows.
This strategy ensures innovations deliver tangible value, from streamlined operations to improved customer engagement, positioning industrial firms to thrive in a digital-first landscape. By leveraging AAXIS's industry insights alongside Goarin's product and marketing prowess, the initiative accelerates the transition from concept to scalable impact.
Goarin's decade-plus tenure at Google and YouTube, where he spearheaded over 20 product launches and expansions, equips him to navigate complex enterprise environments with agility. His advisory work with more than 100 seed-stage startups and coaching for over 200 executives on customer-centric go-to-market tactics further hones his ability to foster rapid, validated innovation. This blend of big-tech scale and startup dynamism makes him ideally suited to connect industrial giants' modernization goals with nimble execution.
"Yann brings a rare combination of product development and go-to-market expertise that rounds out our technical capabilities and deep industry relationships," said Asad Durrani, Founder & CEO of AAXIS. "His experience in rapidly identifying what the market actually needs and translating that into deployable solutions will accelerate how we build and scale vertical AI solutions for industrial enterprises. We couldn't be more excited to have Yann leading this next chapter of innovation at AAXIS."
Goarin's leadership will focus on the building materials venture, exemplifying AAXIS's commitment to sector-specific AI applications that drive efficiency and resilience.
The convergence of digital commerce, data analytics, and AI represents a transformative opportunity for manufacturing and distribution, enabling resilient operations and enhanced value creation. With Goarin at the helm, AAXIS is intensifying efforts to empower clients with tailored solutions that address real-world pain points, from supply chain optimization to frontline digital tools. This appointment signals a bold step toward pioneering AI-native ventures that not only solve immediate challenges but also build sustainable competitive advantages in evolving markets.
Goarin's integration into AAXIS underscores the firm's forward-thinking ethos, blending proven enterprise strategies with innovative agility to redefine industrial transformation and foster long-term business success.
AAXIS is a leading technology consultancy that partners with enterprise clients to accelerate digital transformation through state-of-the-art eCommerce and AI solutions.
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