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Xnurta, an agentic AI-powered advertising platform, has announced a new integration with Criteo, significantly expanding its omnichannel retail media capabilities. This integration allows advertisers to seamlessly create, manage, and optimize campaigns across Criteo's extensive network of over 225 retail partners directly within the Xnurta platform, alongside Amazon and Walmart.
Xnurta integrates Criteo's Retail Media API into its advertising platform.
Advertisers can now manage Criteo's 225+ retail networks alongside Amazon and Walmart.
The move addresses the challenge of fragmentation and lack of standardization in retail media.
Features include comprehensive reporting, bulk management, and rule-based automation.
The integration is currently in Closed Beta, with general access coming later this year.
Xnurta's AI Copilot already powers over 2 million bidding decisions daily.
The integration directly tackles a major pain point for modern advertisers: the fragmentation of retail media networks. With over 275 networks available, the lack of standardization makes campaign management complex and inefficient. By bringing Criteo's vast network into its unified platform, Xnurta provides a single hub for advertisers to manage a significant portion of their retail media spend, simplifying operations and unlocking deeper insights from consolidated data.
Through this integration, Xnurta users gain powerful tools to enhance their campaign performance. The platform now offers comprehensive reporting that delivers a unified view of performance across all connected retailers. It also enables enhanced bulk management for large-scale operations and intelligent Rule-Based Automation (RBA) for dynamic bid and budget adjustments based on real-time performance signals. This leverages Xnurta's award-winning agentic AI, which has been refined on Amazon and Walmart advertising.
This strategic expansion solidifies Xnurta's position as a central hub for retail media intelligence. “With Xnurta’s award-winning agentic AI which has grown and excelled in the Amazon and Walmart context, we’re now expanding our platform to cover a much larger portion of the retail media map,” said Kashif Zafar, CEO of Xnurta. The integration empowers eCommerce brands to streamline their advertising efforts, drive efficiency, and achieve better results across the increasingly complex omnichannel landscape.
Xnurta is the leading agentic AI-powered ad management platform for brands, sellers and agencies. Its AI Copilot powers over 2M bidding decisions per day on Amazon and Walmart, while its AMC Hub empowers brands to better understand their data with an intuitive drag-and-drop interface, no-code pre-built models, and custom audience creation. Xnurta is the only Amazon Advertising technology partner platform to win the Amazon Technology Innovation Award two years in a row. Thousands of brands and agencies trust Xnurta to power their eCommerce advertising including Lenovo, Govee, Orolay, Greenworks, Jackery, Anker, and more.
Criteo is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth.
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