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Wix and Intuit Deepen Partnership for SMB Growth


Wix and Intuit Deepen Partnership for SMB Growth
  • by: Source Logo
  • |
  • February 18, 2026

Wix.com Ltd. and Intuit Inc. have announced an expanded strategic partnership that brings deeper integration between Wix’s website creation and eCommerce tools and Intuit’s QuickBooks financial management platform. The enhanced connection delivers a more powerful, connected experience for millions of small businesses, helping them streamline operations, gain financial insights, and grow online—all from within familiar tools.

Quick Intel

  • Wix users can now access QuickBooks Online directly within their Wix dashboard for real-time visibility into profitability, cash flow, estimated tax liabilities, and automated accounting.
  • QuickBooks customers can launch tailored Wix websites with business information pre-populated, leveraging Wix’s AI-powered, contextually aware site creation tools, SEO optimization, mobile responsiveness, and built-in commerce features.
  • The integration builds on existing connectivity (e.g., CRM data syncing with Intuit Mailchimp) to strengthen marketing, sales, and customer engagement capabilities.
  • Businesses benefit from reduced administrative burden, streamlined workflows, data-driven decision-making, and a single ecosystem for online presence and financial management.
  • Partnership reflects shared focus on simplifying business operations for small businesses worldwide, combining Wix’s digital presence expertise with QuickBooks’ AI-powered financial tools.

Unified Platform for Sales, Finances, and Growth

The expanded partnership eliminates silos between website management and financial operations, allowing small business owners to focus on growth rather than manual data entry or disconnected tools. Wix users gain deeper financial intelligence to inform eCommerce and marketing decisions, while QuickBooks customers can quickly establish a professional online presence without leaving their trusted financial platform.

“Wix and QuickBooks are intrinsically complementary, and by joining forces, we can provide immense value and deliver a comprehensive end-to-end business solution for our shared users,” said Ilan Shaki, GM of Channels at Wix. “We’re bringing together Intuit’s extensive QuickBooks SMB customer base and deep financial management expertise with Wix's industry-leading website creation and eCommerce capabilities, co-creating an experience that delivers unprecedented value to mutual and future users. This partnership reflects our shared vision of simplifying business management for users worldwide.”

“This partnership delivers on Intuit and Wix’s shared mission to fuel business success,” said Joshua Hofmann, VP Global Partner Ecosystems, Intuit QuickBooks. “The combined power of Wix’s website builder platform with QuickBooks AI-powered financial management tools will help businesses be more productive with streamlined workflows and have access to data-driven insights that lead to better business decisions that drive overall growth.”

About Wix.com Ltd.

Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more with industry-leading infrastructure, performance, and security. The platform combines advanced AI, flexible web design, domains, hosting, templates and robust business and commerce solutions to help users build stronger brands, connect with their audiences, and scale their businesses online. Wix is shaping the future of how digital experiences are built with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, Mailchimp and Intuit Enterprise Suite, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

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