Volca, an AI-powered marketing platform for home services businesses, announced a $5.5 million seed funding round on July 23, 2025, led by Pathlight Ventures with participation from MetaProp, GTMFund, Recall Capital, and notable founders from Ramp, Gusto, and Stripe. The platform leverages AI to streamline front-office operations, driving revenue growth in the $526 billion home services industry.
Volca’s $5.5 million seed round, announced on July 23, 2025, will accelerate its mission to modernize the home services industry, projected to reach $526 billion by Q1 2026, per Harvard’s Joint Center for Housing Studies. “The trades power our economy,” said Brendan Kazanjian, co-founder and CEO of Volca. “However, most home services operators are drowning in a sea of manual work that prevents them from scaling their businesses efficiently. We want to change that.” The platform automates workflows to reduce manual tasks and boost profitability.
Volca’s core product, an SMS-based referral system, uses AI to communicate with homeowners, integrate with CRMs like ServiceTitan, and automate referral marketing with secure payment loops. “Having a strong referral rewards program has been a game-changer for our business,” said Nathan Shafer of Shafer Heating and Cooling. “Since we started using Volca 4 months ago, we have made over $160K in net new sales via their referral marketing automations.” The platform’s AI evolves with CRM data, personalizing messaging and optimizing scheduling.
Volca aims to build a comprehensive AI platform for home services, covering lead generation, modern communication, and post-sale automations like reviews and upsells. “Volca isn’t just streamlining operations — it’s building a heat seeking missile revenue engine for home services,” said Mahdi Raza, Co-founder and Managing Partner at Pathlight Ventures. With clients generating up to $70,000 monthly in new revenue, Volca is transforming word-of-mouth into a scalable growth tool.
Volca, founded by Brendan Kazanjian, Brandon Rabovsky, and Jack Morton, draws on deep industry insight to address the competitive challenges of home services. With this funding, Volca is poised to redefine front-office operations, enabling contractors to focus on growth and customer relationships while leveraging AI for efficiency and profitability.
Volca brings AI-native systems to home services teams on the ground and in the field. With deep empathy for the trades and the speed of a Silicon Valley startup, Volca is rewriting the playbook for how contractors grow — not with more effort, but with smarter tools that do the heavy lifting.
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