_(2).jpg)
Viant Technology Inc., a leader in connected TV (CTV) and AI-powered programmatic advertising, has appointed Eric Sterns as Head of Corporate Development to spearhead its mergers and acquisitions (M&A) program. With a strong background in digital media, Sterns is set to drive Viant’s strategic growth in the evolving adtech landscape.
Eric Sterns named Head of Corporate Development at Viant.
Brings 13 years of M&A and advisory experience from RBC Capital Markets.
Will lead Viant’s M&A program to enhance market leadership.
Key past deals include Cadent, Amobee, and Telaria-Rubicon merger.
Focuses on strategic consolidation in AI-driven programmatic advertising.
Reports to CFO Larry Madden to drive Viant’s next growth phase.
Viant’s appointment of Eric Sterns underscores its commitment to expanding its market presence through strategic M&A. Sterns, who spent 11 years at RBC Capital Markets leading the Digital Media Investment Banking Coverage team, brings extensive expertise to Viant. “As Viant continues to strengthen its market leadership position, Eric's exceptional track record with marquee transactions and strategic insight makes him the perfect addition to drive our next phase of growth,” said Larry Madden, CFO, Viant.
With 13 years of experience in digital media M&A, Sterns has orchestrated high-profile deals, including Novacap’s acquisition of Cadent, Nexxen’s acquisition of Amobee, and the Telaria-Rubicon merger that formed Magnite. His deep understanding of the adtech sector positions him to guide Viant’s strategic initiatives. “Having analyzed the adtech landscape for the past decade, there is ample opportunity and strategic consolidation on the horizon,” said Eric Sterns, Head of Corporate Development, Viant.
Sterns’ role will focus on leveraging M&A to enhance Viant’s AI-powered programmatic advertising capabilities, particularly in CTV. His prior collaboration with Viant as a client at RBC Capital Markets gives him unique insight into the company’s goals. “After working closely with Viant over the years, I could not be more excited to join one of my long-time clients to help drive forward a strategic M&A roadmap,” said Eric Sterns, Head of Corporate Development, Viant.
Viant’s appointment of Eric Sterns signals a bold step toward accelerating growth and innovation in the adtech industry. With his leadership, the company is well-positioned to capitalize on strategic opportunities and solidify its dominance in AI-driven advertising.
Viant Technology Inc. is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.