In a strategic move to bolster its position in the digital experience landscape, Verndale has announced the acquisition of Fishtank, a fellow Sitecore Platinum Partner. This merger unites two award-winning agencies, significantly enhancing their collective ability to guide brands through the complexities of AI and composable technology.
Verndale, a digital customer experience leader, has acquired Sitecore Platinum Partner Fishtank.
The merger significantly expands Verndale's Sitecore expertise and AI capabilities.
The combined entity now boasts 14 Sitecore MVPs and a proven record of enterprise-scale implementations.
This acquisition strengthens Verndale's position as a leading North American SitecoreAI experience practice.
The union aims to help mid-market and enterprise brands personalize and scale digital engagement.
Both companies were recently awarded by Sitecore for Innovation and Strategic Excellence, respectively.
This acquisition occurs during a period of significant industry transformation, as brands seek to navigate the AI era and meet rising customer expectations. The combination of Verndale and Fishtank positions the new entity as one of North America's most advanced SitecoreAI experience practices. By pooling their talent and innovation, the agencies bring together a formidable team of 14 Sitecore MVPs and a shared history of successful, large-scale implementations.
The strategic fit and shared vision between the two companies were echoed by industry leaders. Eric Stine, CEO of Sitecore, stated, "Verndale and Fishtank have earned their reputations by helping brands modernize with Sitecore. Together they bring the scale, expertise, and innovation our customers need to realize the full value of SitecoreAI."
Chris Pisapia, CEO of Verndale, emphasized the combined strength, saying, "Verndale and Fishtank share a belief in guiding clients' progress through technology. This acquisition brings together two of Sitecore's most awarded partners. Our combined depth of expertise allows us to deliver that value at even greater scale, guiding brands confidently into the AI-driven future and turning the power of SitecoreAI into business impact."
The unified team is set to empower organizations to leverage advanced SitecoreAI and composable architectures. This will enable brands to personalize, automate, and scale their digital engagement efforts more effectively. Dan Cruickshank, President of Fishtank, highlighted the accelerated innovation, stating, "We've always been driven by innovation and delivering technical excellence to help our clients grow. Now, by joining Verndale, we can help brands move faster into the AI era, delivering smarter, more adaptive, and more personalized experiences."
This acquisition marks a key step in Verndale's evolution of its agency model. With the added expertise from Fishtank and an expanded data and analytics offering, Verndale is now better equipped than ever to help brands modernize, orchestrate, and operate their entire digital ecosystem to achieve clear and measurable growth.
About Verndale
Verndale is an independent digital customer experience company that guides ambitious brands through the next generation of connected experiences—combining strategy, design, technology, and data to drive measurable growth. A multi-award-winning Sitecore Platinum Partner, Verndale delivers end-to-end digital solutions for global enterprises across industries. Learn more at verndale.com.
About Fishtank
Fishtank is a Sitecore Platinum Partner recognized for its excellence in Sitecore development, composable architecture, and digital experience strategy. Based in Alberta, Canada, Fishtank helps leading enterprise brands design and deliver scalable, adaptive experiences.
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