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Veritone, Inc., a leader in enterprise AI and data solutions, reported significant growth in its Veritone Data Refinery (VDR) solution, with data volume processed in the second half of 2025 surging more than 3.5 times compared to the first half, reaching 22.2 trillion tokens.
Veritone has experienced strong momentum with its Veritone Data Refinery (VDR) platform, as more customers across media, entertainment, production, and other industries utilize the solution to monetize their proprietary data. The dramatic 3.5-fold increase in processed data volume during the second half of 2025 underscores growing hyperscaler demand for high-quality, premium datasets essential for advancing generative AI models.
VDR enables organizations to efficiently index, format, and tokenize large volumes of unstructured data, converting it into structured, high-value assets suitable for AI model training. This capability addresses a critical need in the evolving generative AI landscape, where access to diverse, licensed, and ethically sourced data is increasingly vital for model performance and differentiation.
As generative AI adoption accelerates, demand for premium licensed datasets continues to rise, creating substantial monetization potential for data-rich organizations. According to a Business Research Insights report, the AI training dataset market is expected to expand significantly from $7.48 billion in 2026 to $52.41 billion over the next decade, driven by the need for private, high-quality data sources.
Legacy brands and emerging content creators are increasingly leveraging VDR to participate in this emerging data licensing economy in a secure and compliant manner.
“Organizations are sitting on a wealth of largely untapped proprietary data,” said Ryan Steelberg, CEO of Veritone. “By empowering data owners to monetize their data through a secure and scalable platform, we’re not only helping them unlock new revenue streams but also helping these organizations protect their data and content. This is a step forward for both our customers and the industry as a whole.”
Veritone remains focused on enhancing the Veritone Data Refinery to support more organizations in capitalizing on their data archives. By bridging data silos with actionable monetization pathways, VDR positions Veritone as a key player in the AI-driven data economy, enabling secure, ethical, and scalable data utilization for enterprise AI advancement.
About Veritone
Veritone builds human-centered enterprise AI solutions. Serving customers in the media, entertainment, public sector and talent acquisition industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere.
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