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At the Gartner IT Symposium/Xpo™ 2025, Verato®, the identity intelligence experts, will host an expert panel discussion titled “Unlock AI-Ready Digital Transformation with Next-Gen Master Data Management.” Featuring executives from Verato, Snowflake, and Baptist Health, the session will focus on how organizations can enable AI-driven transformation by building trusted data foundations through identity intelligence and modern Master Data Management (MDM).
Verato announces an expert panel on AI-ready transformation and MDM at the Gartner IT Symposium/Xpo™ 2025.
The panel will feature leaders from Verato, Snowflake, and Baptist Health.
Focus: unlocking digital transformation through identity intelligence and trusted data foundations.
Verato’s MDM Cloud delivers AI-powered data governance and enriched identity intelligence.
Partnership with Snowflake enables unified, AI-ready data views for Customer 360 initiatives.
Verato will showcase solutions at Booth No. 119 during the event.
As AI adoption accelerates, enterprises are striving to transform digitally but face challenges from fragmented, siloed data systems. Without a single source of truth for identity, these organizations struggle to achieve trusted, complete, and unified 360-degree views of people, organizations, and networks.
Verato’s upcoming panel — featuring Clay Ritchey, CEO of Verato; Aaron Miri, EVP and Chief Digital & Information Officer at Baptist Health; and Todd Crosslin, Global Industry Principal for Healthcare & Life Sciences at Snowflake — will explore how next-gen MDM and identity intelligence can solve these challenges and drive AI-ready transformation across industries.
“Our recent study and report, ‘The Identity Intelligence Imperative,’ revealed that organizations across regulated industries are racing towards digital transformation, but 90% of leaders state that fragmented and siloed identity data significantly undermines their ability to deliver the seamless, personalized, and positive experiences their customers expect today,” said Clay Ritchey, CEO of Verato.
He added that by leveraging identity intelligence across the enterprise, organizations can power exceptional experiences, improve customer acquisition and retention, and accelerate growth through trusted, data-driven engagement.
At the center of Verato’s strategy is the Verato MDM Cloud™, a modern master data management platform combining extraordinary identity resolution, enrichment, AI-powered governance, and advanced insights. This enables organizations to connect fragmented identity data and ensure accurate, secure, and explainable AI operations.
“Verato helps us truly know our patients at every touchpoint, connecting identity across fragmented systems so we can follow them across the care continuum,” said Aaron Miri, EVP and CDIO at Baptist Health. “In healthcare, identity is the foundation of everything we do. If you get it wrong, the entire system breaks down.”
The partnership between Snowflake and Verato allows enterprises to unify identity data directly within the Snowflake AI Data Cloud. This integration creates a trusted identity foundation for advanced analytics, AI, and Customer 360 strategies, driving personalization and operational excellence.
“Trusted identity is the connective tissue of every successful Customer 360 strategy,” said Todd Crosslin of Snowflake. “Snowflake and Verato together help reduce silos and deliver a single, analytics and AI-ready view that empowers organizations to personalize experiences, accelerate innovation, and unlock the full potential of their data in the age of AI.”
Verato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. Verato MDM Cloud™, the next generation of master data management, delivers unprecedented identity intelligence by combining the most accurate identity resolution and enrichment with advanced insights, identity verification, and AI-powered data governance. Verato reimagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success. More than 75% of the U.S.
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