Velir x Brooklyn Data has appointed Payam Cherchian as Executive Vice President, Data and AI. In this leadership role, Cherchian will drive the expansion of the company's data, analytics, and AI capabilities, guiding organizations from experimental AI initiatives to production-ready solutions that enhance decision-making, accelerate execution, and improve digital experiences.
Quick Intel
This executive appointment positions Velir x Brooklyn Data to meet growing enterprise demand for mature AI implementations. Cherchian’s expertise in connecting data ecosystems to digital outcomes will help clients move beyond AI pilots toward scalable, production environments that integrate intelligence directly into platforms and experiences.
Cherchian’s background includes leading teams in data platform modernization, cross-channel customer data unification, and activation through analytics, automation, and AI-driven products. His approach consistently links marketing, product, and technology functions to enable precise personalization, robust measurement, and effective decision-making at enterprise scale.
"Velir x Brooklyn Data is uniquely positioned to close the gap between digital experience and data, and I'm excited to join the company at a moment when those can't be separate conversations," said Cherchian. "My focus is to make that connection real: turning insight into smarter design, design into measurable outcomes, and working alongside our clients and partners to build AI you can actually trust, grounded in strong data foundations and built for real-world use."
Under Cherchian’s leadership, the company plans to broaden its portfolio to address key client needs, including AI strategy and governance frameworks, data platform evolution, machine learning readiness, and applied AI solutions tailored to marketing, customer experience, and enterprise operations. Enhanced partner collaborations will support quicker deployment of proven, repeatable patterns that deliver tangible value.
"Payam brings the rare combination of strategic vision, technical depth, and a focus on measurable outcomes," said Wendy Karlyn, CEO of Velir x Brooklyn Data. "Velir x Brooklyn Data has always been an experience agency built on a strong data foundation, and Payam will help us strengthen and scale that advantage, moving clients from AI pilots to production and enabling smarter decisioning, more meaningful personalization, and greater efficiency through automation."
As organizations increasingly prioritize enterprise-scale AI transformation, Velir x Brooklyn Data is strengthening its role in enabling clients to embed data and AI into digital products and platforms. This drives faster, more informed decisions and supports sustained business growth through intelligent, personalized experiences.
About Velir & Brooklyn Data
Velir x Brooklyn Data is a data-driven digital experience agency and data consultancy that helps organizations engage audiences through innovative, personalized digital strategies. By integrating data, strategy, design, and technology, we create experiences that drive measurable results in reach, conversion, engagement, and loyalty.
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