Varicent, a leading provider in Sales Performance Management (SPM), today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management. This marks Varicent's eighth consecutive recognition as a Leader for its ability to execute and completeness of vision. The Gartner acknowledgement comes on the heels of Varicent's strong performance in The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025, where the company was recognized as a Leader.
Varicent named Leader in Gartner Magic Quadrant for SPM for 8th consecutive year.
Also recognized as Leader in Forrester Wave for Sales Performance Management.
Received highest possible scores in 16 criteria including innovation.
Platform connects Sales Planning, Incentives, and Seller Insights with AI.
Serves organizations globally with AI-powered SPM solutions.
Varicent has been in SPM market for 20 years.
Marc Altshuller, CEO of Varicent, stated: "We believe this recognition from Gartner reflects our long-standing commitment to helping organizations create a competitive edge through better revenue performance. As AI accelerates the pace of business, leaders need agile, intelligent systems that connect planning and performance to revenue outcomes. For 20 years, Varicent has helped organizations design and optimize revenue strategies, and we believe that now, with AI, Sales Performance Management is becoming even more powerful as a driver of growth, predictability, and competitive advantage."
Varicent believes this shift reflects what modern enterprise organizations increasingly demand from SPM solutions: an AI-native platform that brings together planning, incentives, and seller insights, with a unified data layer at global scale. The platform helps organizations uncover opportunities faster, pivot quickly, and drive revenue growth by connecting quotas, territories, compensation, capacity, and performance on a single platform.
The Gartner Magic Quadrant™ for Sales Performance Management evaluates vendors based on their Ability to Execute and Completeness of Vision. It provides individuals a wide-angle view of the relative positions of the market's competitors. For organizations evaluating SPM providers, Varicent believes this recognition reinforces the growing role of Sales Performance Management as a business-critical system for increasing revenue and maintaining a competitive edge.
About Varicent
Varicent delivers market-leading SaaS software solutions that empower revenue leaders to drive growth. Its solutions are designed to help customers design, amplify, and optimize go-to-market strategies that create a connected path to revenue. Organizations worldwide leverage Varicent's solutions to set smart goals and territories that maximize revenue potential, use AI-driven insights to make proactive commercial decisions, and create incentive programs that amplify the sales strategy and achieve revenue goals.
