Vanta has announced the appointment of Sarah Scharf as Chief Marketing Officer. Joining the executive team and reporting directly to CEO Christina Cacioppo, Scharf will oversee the entire marketing organization, including product marketing, brand, communications, content, growth, and revenue marketing.
Sarah Scharf appointed CMO at Vanta, joining executive team.
Joined Vanta in 2020 as first product marketer, led every marketing function.
Led positioning through three category shifts: compliance, trust management, agentic trust.
Vanta surpassed $300M ARR, reaching milestone 9 months after $200M.
Growth accelerated each of past four quarters.
Vanta named to CNBC Disruptor 50 and Forrester Wave Leader for GRC.
Scharf joined Vanta in 2020 as its first product marketer and has since led every function within Vanta marketing. During her tenure, she has led the company's positioning through three category shifts, from automated compliance, to trust management, to agentic trust. Before Vanta, Scharf spent seven years at Google in product marketing roles across Account Settings, Next Billion Users, and the Platforms team supporting Android and Google Play. She holds a degree from Stanford University.
Scharf takes on the role as trust becomes a central concern for companies adopting AI. Customers, regulators, and partners increasingly want proof that AI systems are secure and governed—a category Vanta created and has since expanded into AI governance and agentic trust. She has led Vanta through each of these shifts, most recently steering the company's own AI transformation, giving her firsthand experience building an AI-native organization. Vanta surpassed $300 million in ARR, reaching the milestone just nine months after $200 million, with growth accelerating each of the past four quarters. The company was recently named to the CNBC Disruptor 50 list and recognized as a Leader in The Forrester Wave for Governance, Risk, and Compliance Platforms.
"Sarah created our category and then led its next two chapters as we led the market," said Christina Cacioppo, CEO of Vanta. "Over the past six years, Sarah has led every part of marketing at Vanta: PMM, brand, communications, content, and revenue marketing. She knows Vanta in the way one only can by being in the business for years."
"Trust is the defining problem of the AI era. Solving it takes a brand that's earned trust itself, and helps others earn it, too," said Scharf. "At Vanta, the story and the product move forward together, and right now that means transforming how we work with and for AI, without losing the 'with a wink' spirit that our customers love. I'm proud to lead a team I've helped build since the very beginning."
About Vanta
Vanta is the leading Agentic Trust Platform, setting the standard for how businesses earn and prove trust as AI reshapes security and compliance. Over 16,000 companies like Snowflake, GitHub, Ramp, Cursor, Golden State Warriors, and Icelandair rely on Vanta to guide, automate, and improve the GRC work that trust is built on.
