UserTesting, the leading provider of customer insights for the enterprise, today announced that its corporate brand will become Auros. The new corporate identity reflects the company’s expansion into AI training and evaluation, powered by a network of 7.6 million verified people worldwide. UserTesting and User Interviews will continue as product brands under the new corporate structure.
The shift is a response to a problem that is getting worse, not better. More than half of web traffic today is automated rather than human, making it increasingly difficult to distinguish authentic human activity from machine-generated behavior and data online. As AI systems become more capable, verified human input is becoming more important for training, evaluating and improving how those systems perform.
For two decades, UserTesting has helped define what great software looks like through trusted feedback from real people. Auros carries that forward, applying this wealth of experience and a robust human network to a new challenge: training, evaluating and improving AI. At the same time, the specialists whose expertise matters most for high-stakes AI work such as clinicians, lawyers, regulatory and compliance experts, and financial advisors have always been difficult to reach at scale.
Auros becomes the corporate brand for the company and the go-to-market brand for its AI data, evaluation and research services. UserTesting and User Interviews continue as product brands under Auros, serving their existing UX research and participant-recruitment audiences without disruption.
Both products will benefit from Auros’ broader investment in AI, verification infrastructure and participant network, strengthening the research and insights customers already rely on. Leadership, existing customer contracts and day-to-day operations are unchanged. The company’s participant network with over 7.6 million verified people remains the same underlying asset now sold under the new name.
Auros does not build the AI models or AI products it’s asked to evaluate. That independence is the point: whoever is grading the work should not be the one who built it. A model builder evaluating its own model, or a vendor testing its own AI tool, has an incentive to see it succeed. Auros has no stake in the outcome, so it has nothing riding on the answer except getting it right for the customer.
That same discipline extends to how data is handled: every engagement is commissioned and consented to on its own terms, and customers make the determination about what happens with their data every time. The Auros name and brand take effect Tuesday, September 29 during the AI Conference in San Francisco, with more information available at aurosglobal.com.
About Auros
Auros, headquartered in Bellevue, Washington, provides the customer insights and human expertise that product, marketing, and AI research teams need to succeed in the AI era. Backed by a network of 7.6 million verified people and two decades of recruiting and verification infrastructure, Auros is also the company behind UserTesting and User Interviews.
