Unify, a San Francisco-based AI-native platform, has secured $40 million in Series B funding to revolutionize go-to-market (GTM) strategies for businesses. Led by Battery Ventures and joined by OpenAI Startup Fund, Thrive Capital, and others, the round comes just nine months after a $12 million Series A. With customers like Perplexity, Cursor, and Together AI, Unify’s platform leverages AI to streamline prospect identification, personalize outreach, and automate repetitive tasks, driving an 8x revenue increase year-over-year.
Unify raises $40M Series B led by Battery Ventures.
AI platform enhances go-to-market with personalized outreach.
Customers include Perplexity, Cursor, and Together AI.
Revenue grows 8x year-over-year with significant pipeline impact.
Automates tasks, allowing sales teams to focus on relationships.
Backed by OpenAI Startup Fund, Thrive, and Emergence Capital.
Unify’s platform transforms how go-to-market teams operate by using AI agents to identify high-intent leads and orchestrate targeted campaigns. The system integrates real-time intent signals to deliver personalized outreach at scale, enabling sales teams to focus on building relationships rather than manual tasks. “In today’s extremely competitive sales environment, distribution has become the barrier to success,” said Austin Hughes, Unify’s co-founder and CEO. “We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion, combining real-time intent signals with AI agents to run powerful workflows that scale creative sales tactics.”
Serving clients like Airwallex, Cursor, Flock Safety, Perplexity, and Together AI, Unify has generated hundreds of millions of dollars in sales pipeline. The platform’s ability to surface high-intent leads and automate outreach has proven effective across industries. “Unify drives pipeline directly into our sales team’s inbox,” said Jenny Sung, product marketing lead at Perplexity. “The platform’s intent triggers and touch points give us the opportunity to talk to prospects at the right time.” This capability has contributed to Unify’s impressive 8x revenue growth over the past year.
The $40 million Series B round, led by Battery Ventures, includes participation from OpenAI Startup Fund, Thrive Capital, Emergence Capital, and others. Battery General Partner Dharmesh Thakker joins Unify’s board, bringing expertise from investments in GTM-focused companies like Marketo and Gong. “Unify’s approach represents the next evolution in go-to-market technology,” said Thakker. “The Unify team has built an innovative AI platform that uncovers and prioritizes signals buried deep in disconnected systems, facilitating targeted outreach with relevant, personalized messages.”
Unify’s rapid growth and innovative AI-driven platform position it as a leader in transforming go-to-market strategies. By enabling sales teams to focus on relationship-building while automating repetitive tasks, Unify is poised to redefine how businesses achieve scalable growth in competitive markets.
Unify is an AI-native platform for modern go-to-market teams. By combining prospecting data, AI agents, and email sequencing in one unified workflow, Unify helps go-to-market teams generate qualified pipeline at scale. Founded in 2023, the company has grown revenue 8x year-over-year and is used by hundreds of teams globally.
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