Typeform has launched Research Flow, a new AI-powered research solution designed to help organizations conduct customer, market, and public opinion research faster and at greater scale. The platform combines AI-moderated surveys and interviews with automated analysis capabilities, enabling businesses to generate actionable insights in hours instead of weeks.
The launch marks another step in Typeform’s evolution from a form builder into a broader AI engagement platform focused on workflow automation, customer engagement, and research-driven decision-making.
Research Flow is designed to address a long-standing challenge in customer and market research: balancing the speed of quantitative surveys with the depth of qualitative interviews. Traditional research methods often require significant time, staffing, and operational overhead, particularly for smaller organizations without dedicated research teams.
Built directly into the Typeform platform, Research Flow enables organizations to design studies, recruit participants, conduct AI-moderated conversations, and analyze results within a single workflow environment.
According to Typeform, early research studies using the platform demonstrated significantly higher engagement levels compared to traditional approaches. Participants reportedly provided 4.5 times more feedback per question, generated three times more emotional and contextual insights, and spent twice as long engaging with studies.
"Every business wants deeper insights, but traditional research has been too slow, too expensive, and too operationally heavy for most teams to run as often as they need," said Aleks Bass, Chief Product and Technology Officer at Typeform. "Research Flow brings the speed and scale of AI to the depth of real human insight. We're giving small and growing teams the ability to operate with the research intelligence of a much larger organization, without the headcount, the agency fees, or the six-week wait."
Research Flow functions as an AI research assistant across the full research lifecycle. The platform offers AI-assisted study design capabilities that help teams create research frameworks, discussion guides, and structured questionnaires even without specialized research expertise.
The solution also includes participant recruitment tools that support verified global panels and customer lists, alongside screening workflows, quota management, and incentive handling to streamline operational coordination.
One of the platform’s core differentiators is its ability to conduct AI-moderated interviews simultaneously across text, voice, and video channels. Dynamic follow-up questions adapt in real time based on participant responses, helping organizations capture emotional nuance, hesitation, and deeper behavioral context.
For analysis, the platform automates transcription, theme extraction, sentiment analysis, and reporting workflows, allowing teams to synthesize research findings in minutes rather than days.
Typeform stated that Research Flow is intended for a wide range of research use cases, including customer feedback analysis, messaging validation, pricing evaluation, buying behavior research, churn analysis, and market intelligence gathering.
The company also highlighted the platform’s ability to generate shareable reports and video highlight reels to accelerate decision-making across teams.
"Companies come to us when they need more than research—they need clarity on their customers, their market, and the decisions that will help them grow," said Predrag Topić, Co-founder and Director at pokretach. "Our role is to understand the client's business challenge, uncover valuable insights and turn them into actionable business solutions. With Research Flow, my team can run customer and market research studies in a fraction of the time, whether we're working from a client's customer list or recruiting through a panel. We can capture the depth of a one-on-one conversation at a scale we could never staff manually, and turn that into recommendations with real business value."
The launch also complements Typeform’s previously introduced Growth Flow platform, which focuses on workflow automation for customer engagement and lead management. Together, the platforms aim to help organizations convert customer responses into actionable business outcomes powered by AI-driven automation and research intelligence.
About Typeform
Typeform is the AI engagement platform that turns forms into workflows. Originally known for making forms worth filling out, Typeform now combines human-first design with AI-powered automation to help businesses turn every response into action, from lead capture and customer engagement to AI market research. Trusted by more than 150,000 customers, including 95% of the Fortune 500, Typeform integrates with tools including Slack, Zapier, Canva, and Klaviyo.
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