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TTEC Launches Automotive CX Program in Cairo for VW Group UK


TTEC Launches Automotive CX Program in Cairo for VW Group UK
  • by: GlobeNewswire
  • |
  • September 23, 2026

TTEC, a leading global consulting, technology, and managed services company delivering solutions at the intersection of data, AI, and customer experience, today announced the launch of a new customer experience operation in Cairo supporting Volkswagen Group UK Ltd.

New operation expands TTEC's automotive CX capabilities in Egypt as part of a seven-year strategic collaboration with Volkswagen Group UK Ltd.

Quick Intel

  • TTEC launches new automotive CX operation in Cairo supporting Volkswagen Group UK
  • Part of seven-year strategic collaboration announced earlier this year covering customer care and digital engagement
  • Supports VWG customer care across digital and voice channels with multilingual workforce and AI-enabled CX
  • Expands TTEC's automotive CX capabilities in Egypt, complements VWG broader CX strategy across multiple locations
  • TTEC entered Egypt in 2023, facility at Maadi Technology Park, supports 11 languages including Arabic, English, French, German
  • TTEC plans to expand Egyptian workforce by additional 3,500 employees by 2029 to meet global demand

Why Cairo Expands Volkswagen Group UK Customer Care Strategy

The new operation expands TTEC's automotive CX capabilities in Egypt and supports VWG's customer care operations across digital and voice channels. The program will leverage TTEC's multilingual workforce, automotive expertise, and AI-enabled CX capabilities to help deliver connected and consistent experiences for VWG customers.

"Providing a seamless customer experience is integral to how we support our customers and our brands," said Chris Stevens, Volkswagen Group UK Head of Customer Management. "The launch of this operation in Cairo with TTEC gives us access to skilled talent and capabilities that will help us deliver consistent, high-quality support as our customer needs continue to evolve."

The Cairo launch is part of a new seven-year strategic collaboration between TTEC and VWG, announced earlier this year. The agreement expands TTEC's role in supporting VWG's customer experience operations and includes customer care, case management, connected vehicle support, and digital engagement.

How TTEC Scales Multilingual Automotive CX in Egypt

The development complements Volkswagen Group UK's broader CX strategy, with teams positioned across multiple locations to best support the Group's customers. The Cairo operation adds to that network while bringing TTEC's multilingual CX expertise and automotive experience to the Group's customer operations.

TTEC entered Egypt in 2023 and has continued to expand its presence, including the opening of a state-of-the-art facility in Maadi Technology Park. TTEC Egypt supports multilingual customer experience, technical support, AI-enabled services and back-office operations for global clients. TTEC currently supports 11 languages in Egypt, including Arabic, English, French, German, Italian and Spanish.

"Cairo has quickly become a key hub for multilingual global CX, and we're excited to continue our longstanding relationship with Volkswagen Group UK in Egypt," said John Abou, CEO, TTEC Engage. "TTEC brings together a highly skilled workforce, AI-enabled technology and decades of automotive expertise to create a customer experience that differentiates the ownership experience across Volkswagen brands."

The launch further strengthens TTEC's position as a CX partner for the automotive industry and expands its ability to support automotive customers across the customer lifecycle. It also reflects TTEC's continued investment in Egypt as a strategic delivery hub connecting Europe, the Middle East, and Africa.

 

About TTEC

TTEC Holdings, Inc. is a leading global consulting, technology, and managed services company delivering solutions at the intersection of data, AI, and customer experience. Serving iconic and disruptive brands, TTEC's outcome-based solutions span the entire enterprise, touch every virtual interaction channel, and improve each step of the customer journey. Leveraging next-generation digital technology, the Company's TTEC Digital business designs, builds, and operates omnichannel contact center technology, CRM, AI, and analytics solutions.

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