The Supply Chain Project (TSCP) and Orchestro.ai have partnered to introduce Angelic Intelligence Matching, a co-branded initiative that integrates Orchestro's virtue-based AI framework into TSCP's logistics platform. This collaboration embeds compassion, empathy, and justice directly into supply chain decision-making, ensuring logistical choices prioritize human dignity alongside efficiency and sustainability.
Quick Intel
The Supply Chain Project and Orchestro.ai have unveiled Angelic Intelligence Matching, a groundbreaking application of virtue-based AI that redefines supply chain logistics by placing human dignity and ethical considerations at the core of decision-making.
Addressing the Retail Returns Crisis with Compassion Retail returns reached $890 billion in 2024, equivalent to 16.9% of total sales according to the National Retail Federation and Happy Returns. Rather than treating surplus goods as a cost burden, Angelic Intelligence Matching transforms these items into resources for communities in need. By intelligently matching overstock inventory with nonprofit requirements, the system diverts essential goods away from landfills and toward families facing hardship, combining social good with reduced environmental impact.
The Virtue-Based Architecture Unlike conventional supply chain optimization focused solely on cost, speed, or proximity, Orchestro.ai's Angelic Intelligence employs a "Wisdom" architecture powered by specialized agents:
The Angelic Matching Engine combines these ethical evaluations with practical logistics data—proximity, NGO capacity, carbon footprint—to recommend the "Good Route," a path that maximizes social benefit while maintaining operational responsibility.
Pilot Demonstrates Real-World Impact In a recent pilot, a Chicago-area nonprofit serving families with children ages 0–5 registered an urgent need for diapers in sizes 1–5 through the TSCP App. Simultaneously, a local retailer identified surplus baby products. Angelic Intelligence prioritized the match based on urgency and human need, coordinating an immediate transfer. The system provided shipment tracking and ensured goods arrived sorted and ready for distribution, respecting the dignity of both aid workers and recipient families.
Leadership Perspectives Steven Robinson, Founder and Chairman, The Supply Chain Project said, "A curated nonprofit supply chain helps communities get what they need sooner, but this isn't just about speed; it's about the human element. By partnering with Orchestro.ai, we ensure that our technology respects the humanity of every participant. When we deploy this new virtue-based reasoning layer, we ensure that every transaction honors the human dignity of both the brand donor and the receiving NGO and especially the recipient. This is what doing business through the lens of humanity is really all about."
Shekhar Natarajan, Founder and CEO, Orchestro.ai said, "Retail returns are often treated as an $890 billion retailer headache, managed for cost rather than conscience. We are proving that when you embed virtues like compassion into the logistics code itself, you don't just get better efficiency—you get a better world."
Availability and Next Steps Angelic Intelligence Matching will be available to nonprofits and brands through The Supply Chain Project App starting February 1, 2026. Nonprofits can register needs and brands can initiate donation journeys via https://app.thesupplychainproject.org/.
About The Supply Chain Project (TSCP)
The Supply Chain Project (TSCP) was created to build more robust and resilient supply chain capabilities across the nonprofit sector. We accomplish this by focusing on Nonprofits that provide Humanitarian Aid and aligning them with our curated network of Transportation and Logistics Service Providers, Technology Solution Providers, Supply Chain Experts, and Brands. Learn more at https://www.thesupplychainproject.org.
About Orchestro.ai
Angelic Intelligence, developed and operated by Orchestro.ai, is a virtue-based artificial intelligence platform that embeds ethical considerations—including compassion, empathy, and justice—into business decision-making systems. The Angelic Matching Engine applies virtue-driven algorithms to logistics, workforce management, and resource allocation challenges, helping organizations optimize both operational efficiency and social impact. Angelic Intelligence's mission is to ensure technology serves humanity's highest values, not just its efficiency metrics.
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