TruGolf Holdings Inc. today announced leadership changes to strengthen its Board of Directors and C-Suite. The company confirmed the resignation of founder Chris Jones as Chief Executive Officer and director, appointing Chairman Brenner Adams as Interim CEO while initiating a search for a long-term replacement. The Board also appointed Jay Heller as a new director, replacing Jones.
The announcement made on September 23, 2026 in Salt Lake City, marks a leadership transition as TruGolf progresses toward its previously announced acquisition of Polymath and focuses on strengthening its core virtual golf business.
TruGolf appoints Brenner Adams as Interim CEO in place of resigning CEO and Director Chris Jones. Mr. Adams, TruGolf’s current Chairman of the Board, will serve as Interim Chief Executive Officer while the company undertakes an executive search for a long-term replacement.
Mr. Adams is a seasoned executive and serial entrepreneur with extensive experience in both the gaming and sports markets, having worked on Microsoft’s Xbox team, as Global Brand Director at Burton Snowboards, and as a senior officer at TruGolf prior to stepping into his current principal role as Chief Strategist at TrueMark, an AWS Advanced Tier Partner.
TruGolf’s Board of Directors also appointed Jay Heller as a new director, replacing Mr. Jones. Mr. Heller is the Chief Executive Officer of K Lab, a technology company building programmable payments infrastructure for institutional money movement.
He brings 18 years of leadership experience at NASDAQ, where he served as Vice President and Head of Capital Markets & IPO Execution, overseeing more than 3,000 public listings, including the landmark market debuts of Coinbase, Airbnb, Rivian, and CoreWeave.
"We want to thank Chris for his years of dedication to both the golf simulation industry and to TruGolf," said Brenner Adams, Chairman and Interim Chief Executive Officer of TruGolf. "We also want to welcome Jay to the Board. We believe he will be an incredible advisor during this transition period for the Company. We are also progressing toward closing our previously announced acquisition of Polymath, which will create a new digitization company with two growing, complementary lines of business. I am also focused on continuing to strengthen our core virtual golf business while improving efficiency and developing strategic global partnerships to accelerate growth and innovation.
The leadership changes position TruGolf to accelerate innovation in indoor golf solutions and esports while advancing its strategic transformation through the Polymath acquisition.
About TruGolf
Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. TruGolf builds products that capture the spirit of golf. TruGolf's mission is to help grow the game by attempting to make it more Available, Approachable, and Affordable through technology - because TruGolf believes Golf is for Everyone. TruGolf's team has built award-winning video games ("Links"), innovative hardware solutions, and an all-new e-sports platform, E6, to connect golfers around the world. Since TruGolf's beginning, TruGolf has continued to attempt to define and redefine what is possible with golf technology.
