Truepic, a provider of visual risk intelligence solutions, has announced the appointment of Kerry Whorton Cooper to its industry Board of Advisors. Cooper brings extensive executive and board leadership experience from consumer, retail, and technology sectors, joining at a time when Truepic's platform is seeing increased adoption to combat retail, recall, and warranty fraud fueled by synthetic media and AI.
Truepic appoints Kerry Whorton Cooper to its industry Board of Advisors.
Cooper brings decades of executive and board experience from consumer, eCommerce, and tech sectors.
She currently serves as Board Chair at PG&E Corporation and Mozilla Corporation, and Lead Independent Director at Upstart.
Her expertise will guide Truepic's expansion in mitigating visual fraud for retail and manufacturing.
Truepic's platform authenticates images and data to prevent fraud and reduce operational risk.
The appointment addresses the surge in AI-driven fraud impacting enterprise margins and trust.
The appointment of Kerry Whorton Cooper signals Truepic's focus on scaling its solutions within industries heavily impacted by visual fraud. As AI-generated synthetic media becomes more sophisticated, retailers and manufacturers face growing threats to their margins, safety protocols, and customer trust. Cooper's deep experience in navigating operational risk and scaling complex businesses is intended to guide Truepic's strategic direction. Jeffrey McGregor, CEO of Truepic, highlighted the value of her background, stating, “Retailers and manufacturers face unprecedented pressure as AI-driven fraud accelerates, and few leaders understand those challenges as deeply as Kerry. Her expertise will be instrumental as we deploy Truepic’s image and data authenticity technology.”
Cooper's current board roles include serving as Chair at both PG&E Corporation and Mozilla Corporation, and as Lead Independent Director at AI lending platform Upstart. She also acts as a venture advisor for Acrew Capital. Her operational background includes senior executive roles at Rothy's (President & COO), Choose Energy (CEO), ModCloth (COO & CMO), Walmart.com (CMO & VP of Global eCommerce), and Levi Strauss (SVP of Retail and Planning). This blend of board governance and hands-on operational leadership provides a unique perspective for advising Truepic.
Cooper articulated the critical need Truepic addresses, saying, “Companies are facing a surge in visual fraud that directly impacts margins, safety, and customer trust. Truepic’s technology brings rigor and verification to moments that have traditionally relied on assumptions. I’m thrilled to join the Board of Advisors and help scale solutions that translate AI innovation into real operational protection.”
Truepic's platform, Truepic Vision, uses a multi-layered approach to authenticate the provenance and integrity of images and associated data. Its Truepic Risk Network acts as a shared intelligence system to alert on suspicious visual activity. With Cooper's guidance, Truepic aims to deepen its impact in helping enterprises—particularly in retail and manufacturing—verify reality, prevent fraud, and operate with greater certainty as AI continues to reshape the digital and physical risk landscape.
About Truepic
Truepic is the leading provider of Visual Risk Intelligence, helping enterprises verify reality in the AI era. Its flagship platform, Truepic Vision, provides a multi-layered approach that authenticates images and data to prevent fraud, reduce risk, and protect business operations. Vision features the Truepic Risk Network, the first visual risk shared intelligence system for alerting suspicious activity across the financial sector. Trusted by Fortune 500 companies and recognized by TIME, Fast Company, and Inc. for its innovation, Truepic enables organizations to safeguard trust while driving growth.
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