.jpg)
Treasure Data announced the availability of its AI Marketing Cloud platform within AWS Marketplace. This expansion provides global brands with streamlined access to procure, deploy, and manage Treasure Data's AI-native marketing solutions, including its Intelligent CDP and AI Agents, leveraging the security and billing simplicity of AWS.
Treasure Data's AI Marketing Cloud platform is now available in AWS Marketplace.
The listing also includes its Intelligent CDP and AI Agents offerings.
The move aims to simplify procurement, deployment, and management for AWS customers.
It expands access to tools designed to unify customer data and enable hyper-personalization.
The company is promoting a "Trade-Up" program to incentivize switching from legacy martech.
A key feature is the "Marketing Super Agent," an AI orchestrator for end-to-end marketing work.
By listing its core products on AWS Marketplace, Treasure Data aims to lower the barrier to adoption for marketing, data, and IT teams. Customers can now discover, purchase, and deploy the platform through their existing AWS workflows, benefiting from consolidated billing and simplified management. This move is designed to accelerate distribution among the AWS customer base. “We’re excited to further accelerate distribution of our AI-enabled marketing platform to AWS customers,” said Kaz Ohta, CEO and co-founder of Treasure Data.
Treasure Data's AI Marketing Cloud is positioned as a unified platform to consolidate fragmented marketing and data tools. It combines a customer data platform (CDP) with AI agent capabilities and activation tools, aiming to help brands deliver hyper-personalized experiences across channels. The platform is designed to reduce total cost of ownership by replacing multiple point solutions and to drive revenue growth through AI-enhanced decisioning and engagement.
Alongside the marketplace launch, the company is actively promoting its "Trade-Up" program. This initiative offers incentives for companies to replace legacy email service platforms (ESPs) or customer engagement platforms (CEPs) with Treasure Data's Engagement AI Suite, and to switch from existing CDPs to the Treasure Data Intelligent CDP. The program highlights cost-saving case studies, such as a retailer reportedly saving over $3 million.
A central innovation within the platform is the "Marketing Super Agent," unveiled recently at CDP World. Described as a category-defining AI marketer, it differs from copilots by autonomously planning, creating, and executing multi-step marketing work. It operates by orchestrating specialized task agents (for research, sentiment analysis, ad generation, etc.) that collaborate through a shared memory layer, enabling complex, cross-workflow reasoning and execution.
This marketplace expansion reflects the growing trend of integrating specialized SaaS offerings directly into major cloud platforms, making advanced AI marketing capabilities more accessible and operationally seamless for enterprises.
About Treasure Data
Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-enabled marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.