Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, has been named a Leader in both the IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2C Users, and IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2B Users. The IDC MarketScape reports evaluated Treasure AI along with other vendors for their ability to unify customer data, address identity resolution challenges, and activate AI-driven engagement across both consumer and business markets.
Treasure AI named a Leader in IDC MarketScape for both B2C and B2B users.
Platform integrates first-party, anonymous, and off-platform data into identity-resolved profiles.
B2C strengths: hybrid deployment, AI agent workflow automation, shared customer model, real-time orchestration.
B2B strengths: account-centric data model, predictive scoring, and AI.
Introduced Treasure AI Studio in April 2026 for conversational AI workspace.
Free always-on version launched in June 2026.
We believe Treasure AI's recognition in both evaluations is anchored by the company's Treasure Data Intelligent Customer Data Platform (TD ICDP). The platform integrates first-party, anonymous, and off-platform data into identity-resolved profiles that serve as the foundation for AI agents to reason and act across marketing, sales, and service workflows. In the B2C evaluation, the IDC MarketScape highlighted Treasure AI's hybrid deployment model, AI agent-based workflow automation, shared customer model, and contextual real-time orchestration as strengths. In the B2B evaluation, the IDC MarketScape recognized Treasure AI strengths in account-centric data model, predictive scoring and artificial intelligence.
Tapan Patel, Research Director, Customer Data and Analytics at IDC, stated: "AI is forcing enterprises to rethink customer data platforms not just as systems of record, but as the orchestration layer where AI agents interpret customer context and activate coordinated decisions across marketing, sales, and service engagements. Treasure AI's combination of the Intelligent CDP and AI Agent Foundry reflects a deliberate move toward AI-native customer operations."
Rafa Flores, Chief Product and Growth Officer at Treasure AI, stated: "Being named a Leader in both IDC MarketScape assessments is validation of what we have always believed — that AI without trusted data is just noise. Every CMO and CDO we talk to is sitting on a wealth of customer data and still guessing. We built Treasure AI to close that gap permanently — with an intelligent data foundation, AI agents that act on it in real time, and a workspace that keeps the human in the loop at every step."
Treasure AI introduced Treasure AI Studio in April 2026, the conversational AI workspace for Treasure AI's agentic experience platform. Available across web, mobile, desktop, and command-line, Treasure AI Studio puts the full power of the intelligent CDP into one conversational workspace. In June 2026, Treasure AI launched a free, always-on version of the platform. Anyone can sign up for free and get immediate access to try the agentic experience platform with curated sample data or by uploading their own.
About Treasure AI
Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI's agentic experience platform is available across web, mobile, and desktop.
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