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Transcend has appointed five-time CMO Elizabeth Jackson as Senior Vice President of Marketing to scale demand for its autonomous platform that answers “can I use this data?” for enterprise AI and customer growth initiatives.
Transcend, the only autonomous platform that enables leading companies to answer the question “can I use this data?”, has appointed Elizabeth Jackson as Senior Vice President of Marketing. Jackson, a five-time CMO with deep expertise in building and scaling marketing organizations, joins at a pivotal time when enterprises are accelerating AI transformations while facing challenges around responsible data activation and compliance.
Elizabeth Jackson brings proven success in category creation and enterprise marketing. She played a foundational role in establishing the performance marketing category at HookLogic, which was later acquired by Criteo. Her experience also includes serving as CMO and EVP of Strategy at KVH Industries, where she helped launch the “Connectivity-as-a-Service” business model and co-developed an IoT SaaS platform for preventative maintenance.
“My job is to make sure the market sees what Transcend customers already experience: that revenue growth as a trusted brand starts with getting every data decision right," said Jackson.
As organizations invest heavily in AI, many struggle to connect initiatives to tangible business outcomes due to fragmented data and delayed activation. Transcend’s platform provides a centralized governance layer that ensures customer data flows securely and compliantly across the enterprise, unlocking addressable audiences, first-party data strategies, and confident AI deployment.
“Elizabeth has built marketing engines that massively accelerate growth across every company and industry she’s touched. What sets her apart is her ability to build the categories that the rest of the market eventually lives inside. She’s a pioneer of performance marketing and brought Connectivity-as-a-Service to life. Now, she’ll bring her phenomenal talent to Transcend for the AI era. We’re thrilled to announce Elizabeth’s appointment as someone who has the rare ability to take a trusted enterprise platform and help multiply its impact until it becomes the oxygen of the entire market,” said Kate Parker, President of Transcend.
"What drew me to Transcend is that the platform answers one of the most fundamental questions an enterprise faces, in real time: can I use this data? That’s not a compliance question, it’s a growth one. My job is to make sure the market sees what Transcend customers already experience: that revenue growth as a trusted brand starts with getting every data decision right," said Jackson.
Jackson’s appointment strengthens Transcend’s go-to-market capabilities as the company continues to scale in response to growing enterprise demand for autonomous data decision infrastructure. She holds an MBA from INSEAD and a BA with Honors from Princeton University’s Woodrow Wilson School of Public and International Affairs.
About Transcend
Transcend is the only autonomous “can I use this data” platform that powers every data decision to activate AI and scale customer growth. Fortune 500 companies and other category leaders rely on Transcend to embed customer data controls directly into their tech stacks. Transcend replaces fragmented and manual processes with a single, centralized layer, so companies can pursue AI, personalization, and other data-driven initiatives with confidence.
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