Toluna, a global leader in consumer insights and market research technology, has officially appointed Amy Fenton as Chief Executive Officer, effective October 15, 2026. Ms. Fenton succeeds Frédéric Charles Petit, who founded the company and led it for 25 years. The transition concludes a structured succession process announced earlier in the month by the Board in close partnership with Mr. Petit.
Amy Fenton was appointed CEO of Toluna, effective October 15, 2026, succeeding founder Frédéric Charles Petit.
Mr. Petit transitions to a role as Board member, Senior Advisor, and shareholder after leading the company for 25 years.
Ms. Fenton brings over 30 years of leadership experience in the insights and analytics sector, most recently serving as CEO of MarketCast.
Her extensive industry background includes executive roles as Chief Client Officer at Kantar, Chief Client and Marketing Officer at Ipsos, and a 25-year tenure at Nielsen.
Toluna combines a global consumer community with an advanced technology platform and integrated artificial intelligence to drive actionable intelligence at scale.
The leadership transition was supported by a structured handover process to ensure seamless continuity for clients and ongoing operations.
Throughout her career, Ms. Fenton has specialized in transforming research organizations through technology and strategic operational scaling. Her background spans senior global and regional leadership roles at major analytics institutions, alongside board service with organizations such as the Advertising Research Foundation (ARF).
"The Board set out to find a leader who combines deep knowledge of the insights industry and its clients with hands-on experience of transforming a research business through technology and AI, and Amy is that leader," said Bruce Haymes, Chairman of Toluna. "She joins a company with a strong platform, a talented team and a clear strategy, and she has the Board’s full confidence to lead Toluna into its next phase of growth."
Reflecting on her new role, Ms. Fenton emphasized the importance of aligning human intelligence with artificial intelligence to accelerate decision-making for enterprise brands. "Toluna already brings together a global community of millions of consumers, a technology platform that drives actionable intelligence at scale, and AI at work across both. That combination positions Toluna to lead clients to smarter, faster decision-making," she noted. "My first priority is to spend time with our clients and our world-class team to understand the decisions that matter most to clients, and to make Toluna indispensable to them."
Founder Frédéric Charles Petit expressed strong support for his successor, noting that her deep industry familiarity and customer-centric experience make her uniquely suited to guide Toluna forward. Mr. Petit will remain actively involved with the organization as a member of the Board, senior advisor, and shareholder, ensuring continuity in corporate vision and strategic partnerships.
About Toluna
Toluna is a global insights leader that equips brands with trusted consumer intelligence that keeps them one step ahead, delivering insights at the speed they need without sacrificing the confidence their decisions require. For over two decades, Toluna has helped organizations of every size increase their impact through deep research expertise and advanced technology.
