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For home services businesses, scaling operations to combat rising costs often hinges on effective marketing, yet many lack the resources to hire agencies or manage complex campaigns. To address this, Thryv Holdings, Inc., a leading provider of small business software, has launched a tailored, AI-enabled marketing solution specifically for the home services sector. This new software leverages a proprietary 3-step growth framework and built-in automations to help businesses get found online, capture and convert new customers, and drive repeat business, all without the need for external marketing expertise.
Thryv launched AI-powered marketing software for home services businesses.
The platform is built on a proprietary 3-step growth framework.
It automates online visibility, lead follow-up, and review management.
Key features include AI review responses and an AI content generator.
It integrates with popular tools like ServiceTitan and Jobber.
The goal is to help small businesses scale without hiring an agency.
Thryv's software is structured around a clear, automated growth framework. The first step, Get found online, boosts brand credibility by updating business information across 50+ sites and directories to achieve higher rankings on Google Search and AI platforms like ChatGPT. The second step, Capture and convert new customers, uses CRM and automation to capture leads and automatically follow up with estimates and appointment reminders. The third step, Drive repeat business, fuels loyalty with reputation management tools and automated marketing campaigns designed to maintain revenue during off-peak seasons.
The platform's automation is driven by several key AI features. The AI Review Response tool generates replies to customer reviews to maintain consistent brand messaging. The AI Content Generator creates and schedules professional marketing campaigns, such as seasonal reminders and exclusive offers. Furthermore, Automated Follow-Up systems send customized emails and texts to prospects and customers within seconds, ensuring no lead is missed while business owners are out on jobs.
A primary value proposition is the elimination of common barriers to effective marketing. Rees Johnson, Chief Product Officer at Thryv, explained that with these ready-to-use automations, businesses “bypass the need to hire an agency, write content, or test timing.” This seamless operation allows home services companies to focus on their trade while the software works in the background to generate and nurture customer relationships, as evidenced by Tanner McGee of Harco Fence + Deck, who reported a noticeable boost in online visibility and trust.
Thryv's AI-enabled marketing software represents a significant empowerment for the home services industry. By packaging sophisticated marketing automation into an accessible, industry-specific platform, Thryv is enabling small businesses to compete more effectively. This not only helps them achieve scalable growth but also builds a more resilient business model capable of generating consistent revenue year-round.
Thryv Holdings, Inc. is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform’s AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business.
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