Telesign, a Proximus Global company and a leader in digital identity and programmable communications, has partnered with B2Metric, an AI-native Customer Data Platform and predictive analytics company. Together, they are helping enterprises solve a critical customer engagement challenge: turning data into timely, trusted, and relevant action.
Combining B2Metric's predictive analytics with Telesign's secure Messaging API for WhatsApp and email, the partnership enables brands across retail, e-commerce, banking and telecoms to identify key customer moments and engage customers through channels they already use. The goal is to make conversational commerce more intelligent, secure, and scalable.
B2Metric helps brands unify customer signals, predict behavior and orchestrate personalized journeys using AI and machine learning. Through the partnership, B2Metric connects predictive insight with Telesign's Messaging API, helping enterprises activate customer data through WhatsApp and email. For example, a retailer could automatically send a timely WhatsApp reminder when a customer abandons a cart, while a telecom operator could proactively send a personalized data top-up offer based on predicted usage needs.
Delivering timely, personalized messages through WhatsApp is becoming an important differentiator for brands. As customers increasingly expect fast, relevant interactions on channels they already use, conversational commerce can help improve engagement, conversion and customer loyalty.
"Conversational commerce is becoming a critical growth channel for enterprises, but its success depends on more than just reach. Brands need to combine real-time intelligence with trusted, secure communications," said Gregor Potocar, President Protect & Engage, Proximus Global. "By combining B2Metric's predictive AI with Telesign's Messaging API and fraud protection capabilities, we are helping enterprises turn customer insight into timely, relevant and protected engagement at scale."
Through partnership, B2Metric customers can combine B2Metric's data intelligence with Telesign's global delivery capabilities, making intelligent multichannel communications easier to implement.
"Enterprises have no shortage of customer data; the challenge is turning it into action at the moment it can influence an outcome," said Murat Hacıoğlu, CEO, B2Metric. "By connecting B2Metric's predictive intelligence with Telesign's trusted global communications capabilities, we are helping brands close the activation gap."
About Telesign
Telesign, a Proximus Global company, provides Continuous Trust to leading global enterprises by connecting, securing and validating their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world's mobile users, and provides insights into the remaining billions.
About Proximus Global
Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world's largest companies and emerging brands.
About B2Metric
B2Metric is an AI-native Customer Data Platform that helps enterprises unify customer signals, predict behavior and activate personalized journeys across every channel. Its platform brings together real-time data collection, predictive analytics, audience segmentation, journey orchestration and campaign activation, enabling brands to improve customer engagement, retention and lifetime value.
