Team Velocity, the automotive industry's leading integrated customer experience platform provider, today announced the acquisition of Foundation Direct, a digital agency founded by former Google automotive executives. Team Velocity's Apollo technology has been leveraged by Foundation Direct for many years, marking the acquisition as a natural evolution of a notable partnership. The move strengthens Team Velocity's position as a market leader while enhancing its ability to help dealerships drive measurable growth.
Team Velocity acquires Foundation Direct, a digital agency founded by former Google automotive executives.
Foundation Data (analytics company powering NCM Digital Performance Composite) will continue operating independently.
Early collaborative deployments documented conversion lifts exceeding 50% when Foundation Direct's media strategies paired with Team Velocity website environments.
Key benefits include pioneer-led strategy from former Google executives, operational synergy, and enhanced performance attribution.
Apollo Platform provides integrated applications for hyper-personalized campaigns across every touchpoint.
Foundation Direct will maintain existing client base while serving as strategic performance engine for Team Velocity's digital advertising.
“At Team Velocity, we don't just build software; we build competitive advantages,” said David Boice, CEO of Team Velocity. “By bringing Foundation Direct into the fold, we are combining elite digital strategy with the power of the Apollo platform. We've admired their approach for years, and together, we are providing a 'concierge-level' digital strategy that the industry has been demanding.”
Peter Leto, President of Foundation Direct, highlighted the natural alignment between the two organizations. “Our organizations have shared a similar philosophy for years; one centered around transparency, performance, and measurable outcomes for dealers,” said Leto. “In early collaborative deployments, we've documented conversion lifts exceeding 50% when Foundation Direct's media strategies are paired with Team Velocity website environments. This acquisition allows us to scale those results across a broader range of clients within the automotive retail sector.”
While Team Velocity has long delivered industry-leading performance through the Apollo platform and its automated advertising solutions, the acquisition adds a new layer of high-touch strategic expertise designed for dealers seeking more advanced digital advertising execution and consultation.
Together, the companies will provide dealers with a more connected approach to digital advertising by unifying campaign strategy, audience activation, website experience, and attribution within a single ecosystem.
Key benefits include:
Pioneer-Led Strategy: Clients gain access to methodologies developed by former Google automotive executives with deep expertise in search, social, and performance marketing.
Operational Synergy: Foundation Direct will maintain its existing client base while simultaneously serving as the strategic performance engine behind Team Velocity's digital advertising offerings.
Enhanced Performance: The integration focuses on complex attribution models and sophisticated platform execution to maximize Return on Ad Spend (ROAS) and sales attribution.
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car-buying and vehicle-ownership processes. Made by dealers for dealers, the Apollo Customer Experience Platform provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
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