Tealium today announced it now offers both client-side Measurement Pixel and server-side Conversions API (CAPI) integration capabilities with ChatGPT Ads. This partnership allows for enterprises to improve visibility into customer acquisition, engagement, and conversion across AI-influenced journeys. Tealium brings greater visibility to AI-influenced customer journeys with ChatGPT Ads connectors.
As consumers increasingly use large language models (LLMs) and agentic experiences to discover, evaluate, and act, enterprises need reliable visibility. Morgan Stanley estimates that agents could drive up to 20% of U.S. ecommerce sales by 2030, while McKinsey estimates agentic commerce could represent a $5 trillion global opportunity within that same timeframe. Yet, many enterprises are experiencing significant signal loss because traditional measurement infrastructure wasn't built to track these new interactions, creating significant blind spots across the customer journey.
Tealium's combined capabilities with ChatGPT Ads address this visibility gap by giving customers complementary measurement paths. The Measurement Pixel captures browser-side conversions and lifecycle events, while the Events CAPI connector sends conversion and lifecycle events server-side to ChatGPT Ads. Together, these capabilities help customers create a more complete measurement foundation for outcomes such as page views, product and content views, leads, checkouts, purchases, trials, and subscriptions within agentic experiences.
Both capabilities also extend Tealium's trusted data foundation to help enterprises measure AI-influenced customer journeys with greater confidence, while maintaining consent and governance across client-side and server-side experiences.
"AI is changing how people discover products, make decisions, and engage with brands," said Jeff Lunsford, CEO at Tealium. "Enterprises need more than visibility into clicks or isolated interactions. They need trusted, consented signals and governance controls that connect AI-influenced journeys to meaningful business outcomes."
About Tealium
Tealium delivers trusted data for AI at enterprise scale with its leading customer data orchestration platform. As the foundational data layer, Tealium delivers a hybrid customer data platform (CDP) built for both composable architectures and real-time activation, including intelligent data streaming, a context engine, enterprise tag management, and a robust API Hub. More than 850 global businesses trust Tealium to deliver their customer data strategies.
