TD SYNNEX has launched a new structured workshop framework designed to help its channel partners translate technological potential into tangible business value for their customers. The AI Game Plan, part of the broader Destination AI™ enablement framework, provides partners with a repeatable methodology to guide enterprise and mid-market customers from AI curiosity to a clear, actionable roadmap.
TD SYNNEX introduced AI Game Plan, a partner-led workshop to accelerate practical AI adoption for customers.
It addresses the top partner challenge: translating AI technology into specific customer business value.
The structured three-phase workshop focuses on discovery, scoring, and activation of AI use cases.
Partners help customers identify pain points and prioritize 2-3 high-value, budget-aligned AI initiatives.
The session concludes with a defined 90-day implementation roadmap for the selected projects.
The offering is tailored for partners already investing in AI capabilities within the Destination AI™ framework.
The launch directly responds to data from TD SYNNEX's own research, which found that 45% of partners cite translating AI into customer-specific business value as their top implementation challenge. AI Game Plan is designed to equip partners to lead this crucial conversation, moving beyond product discussions to strategic business outcomes. It empowers partners to act as consultants, helping customers cut through the hype and identify where AI can genuinely alleviate pain points and drive efficiencies.
The core of the offering is a repeatable, partner-facilitated workshop. It follows a disciplined three-phase approach: discovery, scoring, and activation. During the discovery phase, partners work with customers to map business processes and identify potential AI application areas. The scoring phase then evaluates these use cases based on feasibility, impact, and strategic alignment. Finally, the activation phase results in a shortlist of prioritized initiatives and a concrete 90-day roadmap for implementation, ensuring the conversation leads directly to action.
AI Game Plan is positioned as a key component of TD SYNNEX's Destination AI™ framework, specifically designed for partners in the "AI Ready" or "AI Expert" tiers. By providing this structured engagement tool, TD SYNNEX elevates its partners from simply reselling AI products to guiding strategic business transformation. This builds partner credibility and creates a more valuable, sticky customer relationship centered on solving business problems rather than just deploying technology.
The introduction of AI Game Plan underscores a maturation in the channel's approach to artificial intelligence. By providing a formal framework for value discovery and roadmap creation, TD SYNNEX is enabling its partners to de-risk AI conversations for customers and accelerate the journey from exploration to execution, ultimately driving more successful and measurable AI deployments across the IT ecosystem.
About TD SYNNEX
TD SYNNEX is a leading global distributor and solutions aggregator for the IT ecosystem. We are an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’s 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem.
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