Tatari, leading platform for buying and measuring ads across Convergent TV, has announced Tatari Max. AI-driven optimization engine operates at ad-server level helping brands and publishers decide which TV impressions to serve to ensure campaigns deliver best outcomes. Today advertisers already run goal-based automations within walled gardens such as Google Performance Max and Meta Advantage+ for digital. Tatari Max brings model to open web for premium direct-sold TV inventory. Industry first differentiated from standard DSP or programmatic optimizations.
Tatari Max places every impression where it is most likely to perform powered by most comprehensive performance dataset in television.
Better results from same campaigns. In testing campaigns running Tatari Max delivered 19% median improvement incremental CPAs across dozens campaigns. Engine learns from every outcome Tatari measures performance gains accelerate over time.
More reach not less from smarter impression allocation. Traditional platforms rely on exclusion hard cutoffs shrink audience. Affinity scoring based on suite weighted factors removes hard edges from traditional targeting allows Tatari Max to identify responsive households conventional targeting would never surface.
Out of box. Campaigns run on same premium direct publisher inventory advertisers already buy planned measured same way. Tatari Max works underneath impression by impression.
Proof advertisers can pressure-test. Platform continuously A-B tests campaigns with vs without new Tatari Max technology. Unlike walled gardens brings full transparency into where impressions ran full visibility into incremental performance. No black box.
Early adopters already seeing results. Rylo AI communication platform for Deaf and hard-of-hearing community saw 36% increase conversions from Tatari Max TV campaigns. Rhoback performance activewear brand saw 32% more purchases.
“Tatari Max is result of calculated moves we have been making for years building measurement to know what TV actually drives rebuilding data infrastructure to learn from every outcome integrating directly into publishers ad servers," said Philip Inghelbrecht, CEO and Co-founder Tatari. "Lot of what industry calls AI right now is basic rules-based automation Tatari Max is true AI intelligence learns from measured outcomes gets smarter with every campaign. Tatari Max is novel breakthrough approach to standard DSP optimizations. Unlike programmatic doesn’t suffer from expensive price auctions and above all we are deploying this across full TV spectrum linear included not small 15% sliver programmatically executed campaigns. This is how I envisioned TV advertising to be almost decade ago”.
About Tatari TV
Tatari building infrastructure to modernize TV advertising for Brands Agencies Publishers. Clients include Calm Tecovas Chime. Recognized Business Insider Hottest Ad Tech Companies Most Innovative TV ad tech AdExchanger Best CTV ad platform Digiday Best CTV AdTech Platform MarTech Breakthrough. Headquartered San Francisco with offices Los Angeles New York.
