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Synthflow AI and 8x8 Partner to Deliver Next-Generation Agentic AI for Contact Centers


Synthflow AI and 8x8 Partner to Deliver Next-Generation Agentic AI for Contact Centers
  • by: Business Wire
  • |
  • April 21, 2026

Synthflow AI, an enterprise AI agent platform that automates customer conversations, has formed a strategic partnership with 8x8, Inc., a leading global business communications platform provider, to bring Synthflow next-generation AI agents to enterprise contact centers. This collaboration integrates Synthflow into the 8x8 Contact Center, automating self-service while enhancing agent support across AI calls, chat, and digital channels. The new technology helps joint customers avoid missing calls, ultimately converting more leads, empowering customers to increase their CSAT scores, and reducing operational costs.

Quick Intel

  • Synthflow AI and 8x8 form strategic partnership to integrate Synthflow AI agents into 8x8 Contact Center.

  • The global voice AI market is expected to grow to $54 billion by 2033.

  • Synthflow has handled over 65 million voice interactions for more than 100 enterprise customers including Freshworks and Thryv.

  • The platform delivers natural, human-like conversations with low latency, interruption handling, memory capabilities, and support for over 30 languages.

  • Customers can set up AI answering assistants without developer support.

  • Future roadmap includes enabling 8x8 channel partners to resell Synthflow directly and offering the platform through the 8x8 App Store.

Synthflow CEO on Validating Agentic AI Capabilities

"Our partnership with 8x8 validates the strength of our agentic AI capabilities and the sophisticated framework we use. Having handled over 65 million voice interactions, we've seen firsthand the significant impact that transformative AI has on businesses in driving efficiency, satisfaction, and lowering costs," said Hakob Astabatsyan, CEO of Synthflow. "We give 8x8 and Synthflow customers an agile, innovation-focused alternative to legacy systems, making it easier than ever to transform customer interactions with intelligent automation at scale."

8x8 Global VP on Consumer Comfort with AI Agents

"As consumers become increasingly comfortable engaging with AI agents, it's vital that our customers recognize this channel as a priority for seamless, effective customer engagement," said Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8x8, Inc. "By partnering with Synthflow, we're providing joint customers with the modern capabilities they need to help improve their satisfaction scores and quickly implement advanced voice automation."

Integration and Market Opportunity

The integration provides a distinct competitive advantage in the cloud contact center market. By replacing legacy point solutions, Synthflow enables joint customers to avoid long implementation cycles and complex setups. The platform delivers natural, human-like conversations with low latency, advanced interruption handling, memory capabilities, and support for over 30 languages. These features allow businesses to achieve faster resolution times and higher containment rates. The long-term strategic alignment also includes future roadmap initiatives, such as enabling 8x8 and its channel partners to resell Synthflow directly, alongside offering the platform to small and medium businesses through the 8x8 App Store.

About Synthflow AI

Synthflow AI is an enterprise AI agent platform that automates customer conversations across phone and chat. Built for production environments, it combines agent orchestration with its own telephony infrastructure to deliver reliable performance, fast deployment, and full control over the end-to-end conversation flow. A G2 Grid Leader for AI Agents, Synthflow has processed over 65 million customer calls for more than 100 enterprise customers, including Freshworks and Thryv.

About 8x8, Inc.

8x8, Inc. connects people and organizations through seamless communication on one of the industry's most integrated platforms for Customer Experience – combining Contact Center, Unified Communications, and CPaaS solutions. The 8x8 Platform for CX integrates AI to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. As a business communications leader, the company helps customer experience and IT leaders around the world become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.

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