Structurely, an AI-powered sales automation platform tailored for high-volume, compliance-driven industries, has appointed Corey Welch as Chief Executive Officer to lead the next phase of disciplined growth, enterprise expansion, and platform advancement following its acquisition by CapStone Holdings Inc.
Structurely today announced the appointment of Corey Welch as Chief Executive Officer. With deep expertise in mortgage and financial technology, Welch has a proven track record of scaling revenue organizations and modernizing sales operations in highly regulated, high-stakes environments. His previous roles include Vice President at Rapid Finance—where he contributed to a $1 billion exit—and Senior Director at Quicken Loans (now Rocket Mortgage), where he collaborated closely with lending leaders to deploy technology at operational scale.
"This industry doesn't need surface-level AI tools—it needs infrastructure built by people who understand how these businesses actually operate," said Welch. "Structurely has been battle-tested for years in real production environments. As CEO, my focus is disciplined execution: continuing to invest in the platform, strengthening trust with enterprise partners, and building technology that delivers real, measurable value in the most demanding sales environments."
Structurely has spent more than a decade developing and refining conversational AI specifically for compliance-driven, high-volume industries. The platform excels in real estate, home improvement, and similar verticals where performance, accuracy, trust, and regulatory adherence are non-negotiable. Its technology has been deployed in large-scale, regulated production environments, supporting consumer engagement with proven consistency and results.
"Corey's track record—both at Rocket Mortgage and in leading Rapid Finance through a $1 billion exit—speaks to the rigor, discipline, and vision he brings to financial services," said Nathan Joens, Co-Founder and Chief Innovation Officer of Structurely. "That's exactly what Structurely needs at this stage. Corey understands the realities of operating inside complex, regulated industries and brings that expertise to a platform we've spent more than a decade building."
Welch has been closely involved with Structurely since its acquisition by CapStone Holdings Inc., serving as a partner in the transaction and collaborating on strategic assessments of product maturity, data depth, and market positioning. His appointment as CEO formalizes this involvement and underscores the company’s commitment to operator-led leadership.
"Corey brings rare credibility as both an operator and a technology leader," said Chao Sun, Vice President of Investments for CapStone Holdings. "He understands how AI must perform in real-world environments—across workflows, compliance, and customer experience. His leadership positions Structurely to continue building durable, industry-specific infrastructure."
Under Welch’s direction, Structurely will prioritize deepening capabilities in its core verticals, enhancing enterprise integrations, and advancing its AI platform to support complex, end-to-end sales and servicing workflows. The company remains committed to delivering industry-specific infrastructure that enables revenue teams to operate with greater efficiency, consistency, and confidence in demanding, regulated markets.
About Structurely
Structurely is an AI-powered sales automation platform built for high-volume, compliance-driven industries. Developed inside real production environments and refined over more than a decade, Structurely delivers industry-specific AI infrastructure designed to engage, qualify, and convert consumers at scale. The platform is built on deep conversational data and proven performance history, enabling revenue teams to operate with greater efficiency, consistency, and confidence.
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