Sprinklr, the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced that Thomas Addis will join Sprinklr as its Chief Revenue Officer, effective immediately, reporting to Sprinklr President and CEO, Rory Read. Addis brings more than two decades of global go-to-market and revenue leadership experience across high-growth enterprise technology companies.
Thomas Addis appointed Chief Revenue Officer at Sprinklr.
Most recently President and CRO at Bazaarvoice, nearly doubling company revenue.
Previously CEO of Kinetica, aligning product and go-to-market strategy.
Global Chief Revenue Officer at Box, scaling revenue and building commercial foundation.
Held leadership roles at Salesforce from $51M to $2B+ revenue.
Sprinklr is AI-native platform for Unified Customer Experience Management.
Rory Read, President and Chief Executive Officer of Sprinklr, stated: "We are thrilled to welcome Thomas to the Sprinklr team. As we continue to evolve our go-to-market model and accelerate into our next phase of growth, execution and alignment matter more than ever. Thomas brings a proven track record of driving growth through customer engagement, an innovative, AI-forward approach, and a passion for building high-performing global teams with strong sales cultures – all of which are critical as we continue our transformation journey. I'm confident that he will help us further strengthen how we serve customers and operate as one team."
Most recently, Addis served as President and Chief Revenue Officer at Bazaarvoice, where he led a large, global organization and helped nearly double company revenue through a scalable, AI-driven model. Prior to that, he was CEO of Kinetica, where he aligned product and go-to-market strategy to drive sustainable, profitable growth. Earlier in his career, Addis served as Global Chief Revenue Officer at Box, where he helped to significantly scale revenue and build the company's commercial foundation as a leader in intelligent content management. He also held leadership roles at Salesforce, joining prior to its IPO and contributing to its growth from $51 million to more than $2 billion in revenue.
Thomas Addis commented: "What stands out to me about Sprinklr is the combination of a powerful platform, a clear strategy, and a team that's ready to execute. Sprinklr is uniquely positioned to help enterprises deliver extraordinary customer experiences at scale, and I'm excited to work alongside this team to build a more aligned, execution-focused go-to-market approach that delivers meaningful results for our customers."
About Sprinklr
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr's unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.
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