Sovrn, a publisher technology and data company, and Multilocal, a technology company specializing in curation intelligence, today announced a partnership to scale curation across the Sovrn Ad Exchange.
Through the partnership, Multilocal's proprietary curation intelligence engine, cureon®, will support planning, activation, and optimization of private marketplace (PMP) deals on Sovrn's exchange. The collaboration combines Sovrn's supply, data, and commerce signals with Multilocal's curation intelligence and expertise to expand Sovrn's curation offering while creating more relevant and effective opportunities for buyers.
Sovrn reaches more than 500 million consumers daily across websites, mobile apps, and CTV. Its commerce business adds consumer purchase and intent signals from activity across more than 50,000 retailers, giving buyers a view of detailed purchase behavior that media signals alone do not provide.
Together, the companies will put these assets to work, using curation intelligence to translate them into curated deals buyers can activate. cureon® by Multilocal will act as an intelligence and enabling layer, supporting decisions around how data, supply and signals are combined, translating those decisions into curated deals and continuously optimizing them based on performance.
Chris George, President at Sovrn, said, "Sovrn is built on the connection between the media people consume and what they buy. Curation is how that connection reaches buyers at scale, and Multilocal gives us the intelligence to apply it deal by deal. That is what makes curation perform, and it puts more demand behind the publishers on our exchange."
Zach Rosen, SVP Global Business Development & Partnerships at Multilocal, added, "Curation is increasingly about bringing together differentiated data, supply, and intelligence and making those decisions actionable. Sovrn has built significant strengths across both advertising and commerce, and this partnership brings those assets together with cureon® and our curation expertise to create something genuinely differentiated for buyers."
The partnership reflects a broader evolution in programmatic advertising, as curation moves beyond deal creation toward using data, supply, and signals to inform better decisions before the first bid is placed, make those decisions actionable through curation, and continuously improve performance once campaigns are live.
By aligning product-level commerce and behavior signals with supply, Sovrn helps publishers and creators align supply and demand so advertisers get performance while publishers maximize revenue without losing focus on their core work. The collaboration puts more demand behind publishers on the Sovrn exchange while delivering unbiased, high-performance media curation for agencies and brands.
About Sovrn
Sovrn is a software and data company founded on the intersection of advertising, commerce, and consumer behavior. Sovrn helps publishers and creators align supply and demand using product-level commerce and behavior signals, so advertisers can get the performance they need, while publishers and creators maximize revenue without losing focus on their core work. Sovrn products are used across websites, mobile apps, social networks, and CTV channels, reaching more than 500 million active consumers daily. Sovrn is headquartered in Boulder, Colorado, with offices in New York and London.
About Multilocal
Dedicated to empowering agencies, brands, and publishers, Multilocal is transforming programmatic advertising through innovative technology and deep insights. The firm's proprietary curation intelligence engine, cureon®, combines automation, data, and human expertise to simplify complexity and deliver unbiased, high-performance media curation. This enables Multilocal's partners to cut through the complexities of programmatic and to plan, activate, and optimize campaigns with greater precision, transparency, and efficiency – creating meaningful connections that drive real results.
