The drive toward more personalized and agile content delivery for global brands has led to a strategic technology partnership. Content experience platform Smint.io has entered an OEM partnership with Censhare and Marmind, founding partners of the open, AI-native marketing ecosystem, Entirely. This collaboration integrates Smint.io's technology directly into the ecosystem, enabling brands to create and manage personalized branded portals—such as media download hubs or sales enablement applications—within a unified marketing technology stack.
Smint.io has formed an OEM partnership with Censhare and Marmind, part of the "Entirely" marketing tech ecosystem.
The integration allows users to design and manage custom branded portals (Brand Portals, Media Portals, Sales Apps) within the ecosystem.
It combines Smint.io's content experience expertise with Censhare's content management and Marmind's Marketing Resource Management (MRM).
The goal is to help brands deliver personalized, contextual, and on-brand content experiences faster.
The partnership is part of the broader "Entirely" ecosystem, launched in November 2025, which is positioned as open and AI-native.
For customers, it bridges the gap between centralized content creation and personalized front-end delivery.
The partnership is a move towards composable marketing technology, where best-of-breed solutions interconnect within an open framework. By embedding Smint.io's platform as a module within the Entirely ecosystem—co-founded by Censhare and Marmind—the alliance offers marketers a more seamless workflow from content management and resource planning to the final, branded content experience presented to audiences.
The core capability delivered by the Smint.io module is the creation of sophisticated, branded portal applications. These can be tailored for specific use cases like centralized media asset distribution for partners, internal brand guideline hubs, or sales enablement platforms. The module provides the front-end design tools and CMS capabilities to contextualize and present assets stored within Censhare, aiming to eliminate the disconnect between a centralized content repository and its final, audience-facing presentation.
For Censhare, the integration adds a powerful front-end delivery layer to its Universal Content Management Platform, enhancing its value proposition. Tobias Ackermann, CEO of Censhare, noted it boosts clients' ability to "integrate the various Censhare applications into a single, seamless frontend." For Smint.io, the partnership provides significant distribution and scale by being embedded within an ecosystem targeting large enterprises. Reinhard Holzner, CEO of Smint.io, stated the collaboration empowers brands to "deliver personalized, contextual, and on-brand experiences faster and smarter."
The Entirely ecosystem is billed as "AI-native" and built for "the era of agentic marketing." This partnership positions the combined offering at the forefront of using AI to orchestrate and personalize content delivery at scale, moving beyond simple content storage to intelligent experience creation.
This collaboration reflects the ongoing evolution in marketing technology, where openness, composability, and AI-driven personalization are becoming key differentiators. It offers enterprise brands a path to unify their content operations and delivery mechanisms, potentially increasing speed-to-market and consistency for personalized content across diverse channels and audiences.
About Censhare
Censhare provides a Universal Content Management Platform to centralize and automate content so that it can be marketed on any channel and in any language.
About Marmind
Marmind is a leading international vendor of Marketing Resource Management software designed to help global brands optimize resources and increase ROI.
About Entirely
Entirely is the world’s first truly open ecosystem for marketing technology: personalized, compliant, and composable at scale. Backed by DuMont and founded by Censhare, Elaine, Facelift, and Marmind, it's built for the era of agentic marketing.
About Smint.io
Smint.io is the creator of a pioneering content experience platform that activates content directly from its source, facilitating seamless collaboration between brands and their key business stakeholders. Smint.io is trusted by industry leaders such as Magna International, Mattel, Nipro, REWE Group, and Somfy.
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