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Smartsheet has expanded its strategic partnership with Getty Images, deploying Brandfolder by Smartsheet as the core technology powering Media Manager. This digital asset management (DAM) solution enables Getty Images to deliver real-time content velocity, allowing global brands, elite publishers, sports franchises, and major corporations to move high-value visual assets from capture to consumer instantly.
In fast-moving environments such as premier sporting events, Hollywood productions, and Fortune 500 marketing campaigns, delays in content delivery can result in lost opportunities and revenue. Traditional DAM systems often function as passive repositories, limiting speed and usability. Brandfolder by Smartsheet addresses this by creating a seamless, intelligent ecosystem that accelerates every stage of the content lifecycle—from ingestion and tagging to distribution—while maintaining enterprise-grade security and scalability.
Brandfolder enables immediate processing of high-fidelity images and videos as they are captured. This capability ensures that critical moments are made available to audiences without delay, supporting the split-second demands of live events and time-sensitive global campaigns.
Proprietary AI automatically analyzes assets to generate descriptive tags and metadata suggestions. This streamlines organization in massive libraries, allowing users to locate and repurpose content quickly and efficiently, even under intense operational pressure.
The platform’s robust infrastructure handles extreme traffic spikes while preserving performance and uptime. It serves as a centralized, secure source of truth, empowering organizations of all sizes to distribute assets confidently across channels and regions.
“Our customers operate in fast-moving environments where every inefficiency costs time and money,” said Peter Orlowsky, senior vice president of strategic development at Getty Images. “By leveraging Brandfolder technology within Media Manager, we are able to eliminate friction from content management workflows, helping our customers move faster and unlock greater value from their visual assets.”
“Modern content management isn’t about storage; it’s about velocity,” said Pratima Arora, chief product officer at Smartsheet. “By providing the technical backbone for Media Manager, we are proving that our technology can handle the most complex, high-pressure content workflows. We are removing the gap between the shutter click and the global consumer, providing brands with the storytelling speed they need to match the real-time demands of their audiences.”
This deepened partnership reinforces Smartsheet’s role in powering mission-critical content operations for the world’s leading visual media provider, ensuring brands can meet the real-time expectations of modern audiences.
About Smartsheet
Smartsheet is the Intelligent Work Management Platform that unites people, data and AI to turn strategy into measurable enterprise impact. Purpose-built for scale, Smartsheet gives enterprises the speed, governance and trust to execute complex work across portfolios, operations and IT on a single, secure system. Trusted by more than 120,000 customers and used by teams in 85% of the Fortune 500, Smartsheet empowers millions of users to move faster, reduce risk and realize ROI with confidence.
About Getty Images
Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with almost 600,000 content creators and almost 360 content partners to deliver this powerful and comprehensive content.
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