Sitecore has announced a major expansion of its investment in the Middle East, including a new sovereign deployment in Saudi Arabia commencing in Q4 2026 from the Kingdom's Eastern Province, and a sovereign instance of SitecoreAI planned for the United Arab Emirates later this year. These moves address growing regional needs for compliant, AI-ready digital experiences with local data residency, low latency, and enterprise-grade security on Microsoft Azure.
Quick Intel
As organizations in the Middle East rapidly expand their digital footprints, they encounter the dual challenge of delivering consistent, high-quality experiences while adhering to strict local data residency and regulatory frameworks. SitecoreAI provides a unified platform that integrates content, customer data, and personalization, enabling marketing teams to create AI-powered, compliant digital interactions across borders and channels.
"Brands can't afford to be inconsistent in today's digital environment," said Eric Stine, Chief Executive Officer at Sitecore. "They're judged across AI engines, search results, and social feeds long before anyone reaches their website — and that's especially true in fast-moving markets like the Middle East. SitecoreAI is built to help marketing teams manage that reality."
"We continue to invest in cloud and AI infrastructure across the Middle East, evolving Sitecore's regional support alongside it. Through our co-innovation work done in partnership with our clients, and our joint Innovation Lab with Microsoft, we're building SitecoreAI in step with how organizations are adopting AI. That helps customers modernize how they engage people without having to rethink their platform every time the technology changes," said Danny Robinson, Chief Technology Officer at Sitecore.
"The Middle East is driving innovation and transformation unlike anywhere else in the world. The demand for highly personalised, digital-first journeys is pushing the boundaries of technology to support both consumers and citizens. With such an exciting backdrop, the complexity of sovereignty of data and IP has historically been a barrier for many organisations across the Kingdom of Saudi Arabia, UAE and across the Gulf, to match their ambitions with the reality of what can be delivered locally. Sitecore's commitment to Sovereign Cloud and investment in the Region removes that barrier and unlocks an exciting opportunity for our clients and prospects to move beyond their competitors in how they can serve their customers," said Dave Tilbury, Chief Operating Officer at Sitecore.
About Sitecore
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Trusted by thousands of global brands and supported by one of the world's largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at sitecore.com.
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