Sinch AB announces that Rich Communication Services is now available as part of its native integration with SAP Engagement Cloud, expanding Sinch's existing SAP partnership with new messaging channel. Integration also creates new opportunities for AI-driven conversational customer experiences, combining RCS with broader omnichannel capabilities of SAP Engagement Cloud.
RCS is next generation of mobile messaging, enabling businesses to create richer and more interactive experiences than traditional SMS, with features such as branded and verified senders, rich media and interactive buttons, all within customer's native messaging app on mobile phone.
Addition of RCS helps businesses using SAP Engagement Cloud create and send RCS messages to customers globally where supported directly from platform. By adding RCS as part of integration with SAP Engagement Cloud, businesses can deliver more engaging customer experiences directly from existing marketing environment while benefiting from Sinch's proven messaging delivery capabilities.
RCS helps businesses create richer branded and interactive experiences. Advanced integrations turn basic automated chats into dynamic AI-powered conversations. Across marketing, sales and service use cases, businesses can turn customer interactions into completed sales, or seamlessly hand off to human service agents in SAP Service Cloud, all directly in customers' native messaging apps, with SMS fallback for added reach and reliability.
Businesses want to create more engaging and personalized customer experiences without adding complexity. Adding RCS to native integration with SAP Engagement Cloud is natural next step in partnership with SAP. It gives businesses another way to reach customers with rich branded experiences while managing communications from platform they already use and ultimately delivering better outcomes such as revenue growth, customer lifetime value, and competitive differentiation.
Integration creates new opportunities for AI-driven conversational customer experiences combining RCS with broader omnichannel capabilities of SAP Engagement Cloud.
About Sinch
Sinch's vision is to connect every business with every customer, everywhere in the world. With the industry's most trusted foundation for intelligent customer communications, Sinch powers over 900 billion customer interactions annually for more than 200,000 customers across the globe. Leading global companies, including AI innovators, rely on Sinch to strengthen customer relationships and deliver seamless experiences across messaging, email and voice. Profitable since its founding in 2008, Sinch generated net sales of USD 3 billion (SEK 27 billion) in 2025 and has over 4,000 employees in more than 60 countries, with headquarters in Stockholm. Sinch is listed on Nasdaq Stockholm.
