Sigma has announced it has signed a multi-year strategic collaboration agreement with Amazon Web Services. Under the SCA, Sigma will align field teams, invest in demand generation, and streamline procurement so customers can purchase Sigma directly through AWS Marketplace, drawing down committed AWS spend and shortening the path from evaluation to production.
Sigma signs multi-year SCA with AWS to accelerate analytics, apps, and agents.
Customers can purchase Sigma directly through AWS Marketplace with committed spend.
Sigma recently closed $80M Series E at $3B valuation.
More than 2,000 customers include AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.
Deeper product alignment across AWS data and AI stack without moving data.
Joint go-to-market with co-selling, co-marketing, and aligned field teams.
Under the SCA, Sigma will align field teams, invest in demand generation, and streamline procurement so customers can purchase Sigma directly through AWS Marketplace, drawing down committed AWS spend, consolidating billing, and shortening the path from evaluation to production. For the thousands of organizations standardizing their data estate on AWS, it means the platform they use to turn data into AI Apps, agents, and analytics is now part of how they already buy and build.
Sigma and AWS will collaborate across a set of strategic initiatives designed to deliver measurable value to customers. Co-selling and aligned field teams will help customers identify high-value use cases and reach production faster with coordinated support. Co-marketing and demand generation will showcase what teams can build when Sigma runs on AWS. Deeper product and AI alignment will continue to deepen Sigma's integration across the AWS data and AI stack, giving customers a governed, warehouse-native workspace to explore billions of rows, build AI Apps, and deploy agents without moving data or duplicating governance.
The agreement builds on a period of significant momentum for Sigma, which recently closed an $80 million Series E that doubled its valuation to $3 billion. Deepening its collaboration with AWS extends Sigma's strategy of meeting customers where their data already lives across the modern cloud ecosystem. Sigma has more than 2,000 customers including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.
"Sigma was built to be warehouse-first, and for a huge share of our customers, that warehouse lives on AWS," said Mike Palmer, Sigma CEO. "This agreement doesn't change our architecture. It further aligns our go-to-market with it. One place to discover, buy, and deploy Sigma, inside the same AWS environment our customers already govern and trust. That's the kind of simplicity that actually gets AI Apps and agents off the ground and into production."
"Sigma gives our mutual customers a fast, governed way to turn their data on AWS into analytics, applications, and agents that drive real outcomes," said Jeff Grimes, Manager of Global Startups program, AWS. "Through this Strategic Collaboration Agreement and Sigma's availability in AWS Marketplace, we're making it easier for customers to adopt and scale these capabilities with the speed, security, and simplicity they expect from AWS."
About Sigma
Sigma is the runtime layer for analytics, apps, and agents on live data. Business and technical teams use Sigma to explore data, build apps, and automate workflows without moving data or breaking governance. A spreadsheet interface, MCP, and native AI sit in one governed workspace connected to the cloud data warehouse. More than 2,000 customers run on Sigma, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.
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