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Sigma is expanding its international footprint with a dedicated headquarters in Sydney, Australia, for the Asia Pacific and Japan (APJ) region and the appointment of Bede Hackney as Vice President. This strategic move capitalizes on early customer traction in APJ and aims to drive adoption of Sigma's AI and analytics platform as regional organizations accelerate their AI-driven transformation.
Sigma expands into Asia Pacific and Japan (APJ) with a Sydney headquarters.
Bede Hackney appointed as Vice President for the APJ region.
Hackney brings over 25 years of experience from Databricks, Zoom, and Tenable.
The expansion follows strong growth and office openings in New York and London.
The focus is on helping APJ enterprises operationalize analytics and AI at scale.
Sigma's platform combines governed analytics with flexibility for business teams.
The expansion reflects Sigma's strategic response to significant market demand in APJ, where organizations are actively preparing for an AI-driven future. With established momentum from recent expansions in New York and London, the company is now investing in dedicated local leadership and infrastructure to build deeper relationships and drive customer success across the diverse APJ market.
Bede Hackney assumes the role with a proven track record of scaling high-growth technology companies in the region. His experience as Head of ANZ at Zoom and prior leadership at Databricks provides him with critical insights into building go-to-market strategies for data, AI, and collaboration technologies in complex competitive environments. His mandate is to build high-performing local teams and spearhead the adoption of Sigma's platform.
Hackney's focus will be on addressing a core challenge for APJ enterprises: bridging the gap between data infrastructure and business-led innovation. Sigma's platform is positioned to enable governed, cloud-native analytics while providing the flexibility business teams need to build and iterate on AI applications without technical complexity. The goal is to help customers unify systems and deploy analytics globally with confidence, turning data into actionable outcomes.
"Sigma is redefining how organizations access and act on data, and I’m excited to bring that mission more broadly to APJ," said Hackney. This expansion underscores Sigma's commitment to providing a localized, partner-driven approach to support the region's digital transformation initiatives.
About Sigma
Sigma is built to transform your cloud data warehouse into a dynamic, governed UI for data and AI. By combining real-time queries, AI-driven analysis, and no-code workflows, Sigma bridges the gap between insights and outcomes. IT retains visibility and control; business teams gain speed and flexibility; leaders see consolidated metrics that unlock new growth. From dashboards to AI apps, Sigma powers a continuous cycle of collaboration, efficiency, and innovation.
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