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ServiceNow, the AI platform for business transformation, announced AI Experience on October 1, 2025, a unified, conversational interface for enterprise AI. Built on Now Assist, AI Experience delivers a multimodal, context-aware UI with integrated governance and security, transforming workflows, including CRM, to drive revenue growth and customer loyalty.
AI Experience unifies voice, text, image, web, and build agents.
Extends across workflows, enhancing ServiceNow’s autonomous CRM.
Features AI Control Tower for governance and third-party LLM integration.
AI Lens available now; Voice/Web Agents, Data Explorer, CPQ by end of 2025.
Stock price: $894.92, market cap: $184.43B (September 30, 2025).
Trusted by Adobe, EY, Pure Storage, and Thrive for AI-driven transformation.
AI Experience addresses the fragmentation of SaaS applications and siloed AI tools, uniting data, AI models, and workflows in a single interface. “AI Experience is addressing one of the biggest challenges enterprises face today: fragmented, clunky user experiences that slow down work,” said Amy Lokey, EVP and Chief Experience Officer at ServiceNow. It empowers employees with intuitive access to AI agents, reducing learning gaps and accelerating adoption across workflows.
AI Voice Agents: Hands-free support for information retrieval and issue resolution (expected by end of 2025).
AI Web Agents: Automate tasks across third-party apps and internal systems without APIs (expected by end of 2025).
AI Data Explorer: Connects insights across ServiceNow and external data via Workflow Data Fabric (expected by end of 2025).
AI Lens: Converts screens and dashboards into instant actions, available now.
AI-Powered CPQ: Accelerates quote generation for sales teams (expected by end of 2025).
AI Control Tower: Manages AI assets with governance, compliance, and value tracking.
The platform supports third-party LLMs like Azure OpenAI, Anthropic Claude, and Google Gemini, ensuring flexibility at no extra cost.
AI Experience shifts CRM from a passive system to an AI-native, revenue-driving platform. It automates repetitive tasks like ticket scanning and response planning, allowing sales and service teams to focus on customer relationships. “ServiceNow’s AI-powered CRM has transformed call center experiences with smarter workflows,” said Scott Steele, COO at Thrive.
Adobe: “AI Experience opens new possibilities for how employees are supported,” said Toni Vanwinkle, VP at Adobe.
EY: “AI Experience delivers a seamless, personalized way to interact with AI,” said Brian Eble, Principal at EY.
Pure Storage: “AI Experience offers a simple yet powerful UI for seamless customer experiences,” said Paolo Juvara, CDTO at Pure Storage.
ServiceNow’s stock (NOW) closed at $894.92 with a $184.43B market cap on September 30, 2025, up 20.79% year-to-date (see finance card above). With over 2,000 customers, including 85% of Fortune 500, ServiceNow leads in enterprise AI adoption, competing with Salesforce and Microsoft Dynamics in CRM.
AI Lens is available now. AI Voice Agents, AI Web Agents, AI Data Explorer, and AI-powered CPQ are expected by the end of 2025.
ServiceNow is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human-centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes.
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