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Seismic, the global leader in AI-powered enablement, has appointed Rob Tarkoff, former executive at Oracle and Adobe, as Chief Executive Officer, effective October 3, 2025. Tarkoff succeeds co-founder Doug Winter, who will transition to a board member and advisor role after leading the company for over 15 years, positioning Seismic to accelerate its momentum in strategic enablement for go-to-market teams.
This executive change occurs as Seismic demonstrates robust financial health and market leadership, including eight straight profitable quarters and an expanding base of high-value customers spending $1 million annually. The recent Seismic Shift 2025 conference attracted its largest crowd ever, underscoring the platform's appeal to innovative enterprises worldwide. Recognized as the top enablement solution in every key analyst evaluation, Seismic maintains exceptional customer retention, empowering organizations to optimize revenue growth through AI-driven tools.
With over 25 years in the industry, Rob Tarkoff brings extensive experience from high-profile roles, including seven years as executive vice president and general manager of Oracle's Customer Experience application suite, overseeing sales, service, marketing, content, and industry cloud solutions. Previously, he served as president and CEO of Lithium Technologies, guiding it to a successful acquisition, and as executive vice president of Adobe's Digital Enterprise business unit. A graduate of Amherst College with a JD from Harvard Law School, Tarkoff's track record in scaling software teams aligns seamlessly with Seismic's vision for AI-powered enablement.
“I’m honored to join Seismic and build on the incredible foundation Doug and the team have created. Seismic’s people, product, and customers are unmatched, and I look forward to meeting them as we shape the company’s next stage of growth,” said Rob. “Having been a Seismic customer myself, I’ve seen firsthand how powerful strategic enablement can be in driving go-to-market success — and I can’t wait to expand that impact for organizations everywhere.”
Under Tarkoff's guidance, Seismic will prioritize investments in AI to revolutionize how go-to-market teams access skills, content, and insights, ultimately boosting buyer interactions and client relationships for measurable outcomes.
Doug Winter's tenure transformed Seismic from a five-person startup into a global enablement leader, fostering a culture celebrated by Glassdoor, Built In, Forbes, Inc., and Fortune. “For nearly two decades, Seismic has been my life’s work. I’m proud of what we’ve built together with our customers, and I’m confident this is the right moment to retire and for new leadership to guide Seismic into its next chapter,” said Doug. “Rob’s experience leading world-class software teams and his people-first approach make him the right person to carry our culture forward and accelerate growth.”
“We’re deeply grateful to Doug for his vision and leadership in building Seismic into the leader it is today. His continued involvement as a board member ensures continuity as we enter this exciting next chapter,” said Ryan Lanpher and Andrew Young, Seismic board members and Partners at Permira. “As we look ahead, we are thrilled to welcome Rob Tarkoff as CEO. Rob brings a unique combination of product expertise, operational experience, and passion for enablement, which is imperative as Seismic accelerates in delivering enterprise-grade AI solutions for GTM teams.”
This transition ensures sustained innovation in the Seismic Enablement Cloud™, the unified AI platform trusted by over 2,000 organizations to prepare customer-facing teams and drive strategic growth.
Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia.
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