Seek has launched Insight Cloud Intelligence, an AI analytics capability built on a fundamentally different architecture from competing platforms in the market. While most AI analytics tools apply machine learning directly to raw data, producing accuracy rates as low as 6 to 16 percent on real business queries, Insight Cloud Intelligence queries a pre-built layer of embedded business logic and domain expertise. The result is analyst-ready answers delivered at 90 to 100 percent accuracy in minutes. The capability is available now to all Insight Cloud subscribers.
Quick Intel
The Problem With Raw Data AI Analytics
Business analysts across major industries have long operated under the same constraint: valuable data exists within their organizations, but transforming it into decision-ready answers requires months of engineering, custom builds, and extensive internal resources that most teams cannot sustain. Traditional AI analytics platforms have attempted to solve this by applying AI directly to raw data, but the approach carries a fundamental accuracy problem, with some platforms delivering correct answers on as few as 6 to 16 percent of real business queries.
Insight Cloud Intelligence eliminates this gap by taking a different structural approach. Rather than querying raw data, the platform queries a pre-built layer of embedded business logic and domain expertise, allowing it to compose and narrate answers rather than interpret schemas. A retail analyst who previously spent six weeks manually building attribution models can now determine real-time ROI across multiple data sources in under two minutes.
How Insight Cloud Intelligence Works
Every Insight Cloud app is a purpose-built analytics application combining curated data and pre-built analysis, constructed on four layers: proprietary publisher data, embedded business logic, visualization, and intelligence. The second layer, where domain experts have already transformed raw data into expert-built answers, is what Insight Cloud Intelligence queries when a user submits a natural-language question.
This architecture means the AI is not interpreting or inferring meaning from unstructured data. It is retrieving and narrating answers that have already been structured by domain experts, which accounts for the platform's significantly higher accuracy rates. Analytics that would have taken months to produce are accessible as a natural-language query in minutes, without requiring an internal data or analytics team to support the process.
"We built this platform because we believe in the massive potential of the Modern Analyst – and their desire and drive to create a gap between themselves and legacy analysts that will become impossible to close – fueled by technology built specifically for them. This is that platform." said Erik Mitchell, CEO and Founder of Seek.
Cross-Provider Reasoning Sets Insight Cloud Intelligence Apart
A further differentiator is the platform's ability to reason across multiple data providers and applications simultaneously. Traditionally, analysts working with multiple data sources have had to move between separate apps, surfacing sales insights, media performance, and customer intelligence independently before manually combining the outputs.
Insight Cloud Intelligence collapses that process into a single interaction. Gopuff, for example, previously worked across separate apps to access its different data streams. The platform now gives Gopuff's team a unified view across all of their data at once, while simultaneously giving their brand partners real-time access to that same intelligence.
Gopuff Adopts Insight Cloud Intelligence for Brand Partner Access
Gopuff's purchase, behavioral, and demographic data is exclusively available through Insight Cloud, making it a significant early use case for the platform's cross-provider capabilities. Brand partners working with Gopuff can now access first-party purchase signals alongside context from other publishers across Insight Cloud, enabling data-informed decisions without the need for a dedicated analytics team.
"Insight Cloud Intelligence helps reduce the time, effort and resources required to glean the insights brands need, no analytics team necessary," said Michael Peroutka, Head of Gopuff Ads. "Now, when a brand looks at Gopuff's purchase signals alongside context from publishers across Insight Cloud, they can make smarter, data-informed decisions in minutes. It's Gopuff's first-party data, supercharged."
The Gopuff integration demonstrates the platform's dual utility, serving both as a distribution channel for publishers looking to share intelligence with partners and as a self-service analytics layer for accessing insights from their own data.
Seek's launch of Insight Cloud Intelligence represents a structural departure from how AI analytics has traditionally been deployed in enterprise environments. By grounding AI outputs in pre-built business logic rather than raw data interpretation, the platform addresses the accuracy problem that has limited the practical utility of AI analytics for business decision-making. For analysts working under pressure to deliver faster, more reliable insights without expanding internal engineering capacity, Insight Cloud Intelligence offers a ready-built alternative that is available immediately to existing Insight Cloud subscribers.
About Seek
Seek, an Eldridge Industries business, is the company behind Insight Cloud – the intelligence platform for the modern analyst. Insight Cloud is a platform that delivers always-on, pre-built analytical intelligence through a network of best-in-class data providers. These data providers partner with Insight Cloud to build apps built on a context layer of embedded business logic, so analysts receive complete, ready-to-use intelligence rather than raw data that requires months of engineering to produce value.
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