SeatGeek, the technology company that has put data at the center of the live event experience from day one, today announced launch of Ask SeatGeek, a conversational AI search experience built directly into SeatGeek marketplace. Fans can now turn search into conversation, describing what they're looking for way they'd describe it to friend, such as "cheapest club seats for weekday Mets games" or "popular outdoor concerts this week under $100" and get complete, tailored answer.
Launch builds on first-mover position in conversational AI. In March 2026, SeatGeek became first ticketing platform to bring both official primary tickets and resale inventory into single ChatGPT experience, putting conversational ticket search in fans' hands and establishing SeatGeek as early leader in AI-powered ticket discovery. SeatGeek has since brought same intelligence to Google's agentic AI search experience and to Spotify, extending reach to wherever fans are already asking questions. Ask SeatGeek now brings intelligence layer directly into SeatGeek marketplace, putting nearly two decades of verified, seat-level data to work answering fans' questions inside platform.
Ask SeatGeek lives inside SeatGeek existing search bar rather than sitting off to side as separate chatbot. Simple queries return fast, direct results fans expect. As questions get more complex, fans are guided into full Ask SeatGeek experience at seatgeek.com/ask, where answers are assembled from SeatGeek interactive maps, view-from-seat imagery, Deal Score and seat-level perks data.
"We've spent 17 years organizing the details that matter when someone chooses a ticket—from price and location to sightlines and seat perks," said Jack Groetzinger, co-founder and CEO of SeatGeek. "Ask SeatGeek gives fans a simpler way to use that information: ask a question in their own words and get an answer they can act on."
Ticket buying involves lot of variables at once: price, sightlines, who you're going with, what's included, what else is happening that weekend. Traditional search interfaces make fans check each one separately.
Ask SeatGeek allows fans to consider all those variables at once, turning series of filters into single, intuitive and visual conversation. Every response is built from information SeatGeek has spent years assembling and verifying: interactive seat-level maps, photo-realistic view-from-seat imagery, Deal Score pricing context, seat perks and user-generated fan tips. Fans can keep refining conversationally until they land on right seats, then check out in same SeatGeek flow they already trust.
What this means for fans: ask question you actually have across price, location, sightlines, timing and amenities in single request. See answer, not description, as maps, real seat imagery and live listings. Keep going until it's right with follow-up questions building on last answer. Surface what you didn't know to ask, like seat with extra padding, section with food and drink included, or fan tip. Buy with same confidence through verified inventory and SeatGeek Buyer Guarantee.
What this means for teams and venues: richer representation of inventory with full context beyond price and section number. Discovery beyond traditional search for broad intent queries like popular outdoor concerts. Built on verified data with curated live event content and human oversight. Platform that compounds where every map, verified view and fan tip makes future answers better.
Most AI shopping tools today are good at retrieving facts. Retrieval is only first chapter of AI-powered commerce. Larger opportunity is personalization, and SeatGeek is unusually well positioned after 17 years of understanding how fans actually choose seats. Fan history holds real signal: where they sat last time, shade preference, family vs client buying. Over time, context can shape answer so two fans asking same question get recommendations suited to each. Ask SeatGeek is beginning to roll out now to desktop and mobile web users at seatgeek.com/ask and through SeatGeek search bar, with availability on iOS and Android apps to follow.
About SeatGeek
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone—fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.
