Scowtt, an AI-native customer acquisition platform, has appointed Abhishek Priya as its first Head of Engineering to drive the next phase of product innovation. Announced on July 30, 2025, this move strengthens Scowtt’s leadership team and accelerates the development of its AI-driven marketing and sales platform, focusing on leveraging CRM data for predictable revenue growth.
Scowtt appoints Abhishek Priya as Head of Engineering to scale AI platform.
Priya brings expertise from leadership roles at Microsoft and Meta.
Focuses on privacy-safe modeling and domain-specialized AI sales agents.
Enhances CRM-driven marketing and autonomous sales capabilities.
Follows recent Chief Revenue Officer hire, signaling growth momentum.
Aims to optimize first-party data for efficient customer conversions.
Scowtt’s appointment of Abhishek Priya as Head of Engineering marks a pivotal step in scaling its proprietary AI platform. "As we enter a phase of rapid growth, we are investing deeply in technical excellence and innovation," said Eduardo Indacochea, Founder and CEO of Scowtt. Priya’s extensive experience in high-scale systems at Microsoft and Meta positions him to lead advancements in Scowtt’s AI stack, particularly in privacy-safe modeling and real-time optimization.
With a career spanning leadership roles at Microsoft, where he helped launch the Microsoft Audience Network, and Meta, where he led engineering for Lead Generation products, Priya brings deep expertise in performance-driven systems. His prior collaboration with Scowtt CEO Eduardo Indacochea ensures alignment with the company’s vision. "Scowtt is solving one of the hardest and most valuable problems in go-to-market— how to turn signal-rich but underutilized first-party data into predictable revenue," said Abhishek Priya, Head of Engineering at Scowtt.
Scowtt’s platform integrates underutilized CRM and digital behavior data to enhance lead-to-customer conversions through predictive models and AI-powered sales agents. Priya’s leadership will focus on developing domain-specialized sales agents and scalable model training pipelines, enabling businesses to achieve more efficient conversions. The platform’s tools, optimized for Google Ads and Meta Advantage+, support mid-funnel optimization and autonomous lead engagement.
Priya’s appointment follows the recent addition of Scowtt’s Chief Revenue Officer, highlighting the company’s commitment to both technical and commercial growth. Scowtt plans to invest further in data enrichment capabilities and adaptive agents that improve conversion outcomes over time. Backed by leading investors, the fully remote organization is poised to transform customer acquisition for businesses focused on considered purchases.
Scowtt’s strategic hire of Abhishek Priya underscores its dedication to pioneering AI-driven customer acquisition. By leveraging Priya’s expertise, Scowtt is well-positioned to deliver innovative solutions that unlock the full potential of first-party data, driving measurable results for brands in a competitive market.
Scowtt is an AI-native platform transforming customer acquisition for businesses focused on considered purchases. The platform integrates underutilized CRM data and web signals to improve lead-to-customer conversion through predictive models, AI-powered sales agents, and performance marketing tools designed for Google Ads and Meta Advantage+. Scowtt helps businesses unlock growth using the data they already have. The company is backed by leading investors and operates as a fully remote organization.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.