Scowtt, the predictive AI platform helping companies optimize advertising, marketing and sales toward future customer outcomes, announced today the appointment of Ben Trenda as Chief Revenue Officer.
Multi-time founder and revenue leader joins Scowtt to help scale the company from approximately $10M to $100M in ARR. Trenda will lead Scowtt's revenue organization, including enterprise sales, agencies, partnerships and go-to-market strategy, as the company enters its next phase of growth.
The appointment builds on strong momentum for Scowtt. During the first half of 2026, the company doubled ARR, tripled its customer base and deployed its technology across more than $500 million in performance marketing spend. Scowtt is now approaching $10 million in ARR as it builds toward its next stage of scale.
"Ben is a combination of founder, revenue leader and technologist who has spent his career at the forefront of digital advertising," said Eduardo Indacochea, Founder and CEO of Scowtt. "I'm excited to work with Ben to build the go-to-market engine for Scowtt's next phase of growth. We're approaching $10 million in ARR, and Ben is joining us to help build the company that can scale to $100 million and beyond."
Trenda is a longtime AdTech entrepreneur and executive with more than two decades of experience building and scaling technology companies. His career spans the evolution of digital advertising from paid search to programmatic and AI, including roles at Overture/Yahoo, AOL and Rubicon Project, now Magnite. He co-founded iSocket (acquired), served as CEO of Are You a Human (acquired), founded Goodtalk, and later served as President and CRO of Parsec Media (acquired) and CRO of Spaceback (acquired).
"I've spent my career taking first-of-kind products to market, and I know what it feels like just before a rocket ship startup takes off," said Trenda. "Scowtt's technology speaks on a brand's behalf to the algorithms inside the industry's largest platforms, in a language they can act on. There's no more direct path to measurable outcomes from the platforms that represent most companies' primary acquisition channels. No one other than Eduardo and team could have built this, and I'm excited to partner with them to build the next chapter of Scowtt."
Scowtt connects first-party CRM and behavioral signals with proprietary AI models to predict which prospects will become customers and their future value. Those predictions are activated across platforms including Google, Meta and TikTok, enabling their AI systems to optimize toward future business outcomes rather than relying solely on historical conversions.
Scowtt raised a $12 million Series A led by Inspired Capital, with participation from LiveRamp Ventures and Angeles Ventures.
About Scowtt
Scowtt is a predictive AI platform for advertising, marketing and sales. The company uses first-party CRM and behavioral signals to predict customer outcomes and activate those predictions across advertising and sales systems, helping companies optimize toward future revenue rather than historical conversions.
