RWS, a global AI solutions company, today announced findings of new Forrester Consulting study examining potential financial impact of combining its AI-powered language technology with expert linguistic services.
Behind headline figures is broader shift in economics of global content rather than treating technology and linguistic expertise as separate investments study examined RWS solution that brings together translation technology AI automation and expert services.
"For years, localization has been seen as a cost center and, too often, a bottleneck to launching content and products in international markets. AI promised to make the process faster and cheaper. But this study shows that the opportunity is much bigger." said Ben Faes, CEO of RWS. "The real value comes from combining AI with human expertise in the right way. As organizations increase automation while applying specialist knowledge where it matters most, they can reduce costs, accelerate international launches and create measurable business value. A modelled 212% ROI shows just how significant that opportunity can be."
Findings come from The Total Economic Impact Of RWS Cost Savings And Business Benefits Enabled By RWS AI-Powered Language Intelligence Platform And Expert Services commissioned study conducted by Forrester Consulting on behalf of RWS September 2026.
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RWS is a global AI solutions company empowering the world's most trusted enterprise AI.
Our proprietary Cultural Intelligence Layer, powered by 250,000+ data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand's tone, context and customer values.
Through our Generate, Transform and Protect segments, we deliver intelligent content, enterprise knowledge, large-scale localization and IP protection for global growth. Trusted by 80+ of the world's top 100 brands, RWS provides the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale. Headquartered in the UK, RWS is listed on AIM.
