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Royal London Asset Management (RLAM), a leading UK asset manager, has partnered with Seismic, a global provider of AI-powered sales and marketing enablement software. The partnership aims to transform and scale how RLAM deepens client relationships by deploying Seismic's platform to personalize engagement, automate content workflows, and maintain strict compliance across sales and client service teams.
Royal London Asset Management (RLAM) partners with AI-powered enablement platform Seismic.
The goal is to scale personalized, compliant client engagement across sales, marketing, and client service teams.
Seismic's platform will automate up to 80% of recurring content updates and provide AI-driven insights.
The tools aim to give RLAM employees more time for strategic work and deeper client relationships.
The partnership supports RLAM's digital transformation and growth ambitions in the financial services sector.
Seismic's compliance and analytics tools will ensure all client interactions align with brand and regulatory standards.
In the competitive asset management industry, RLAM is leveraging technology to maintain high-touch service at scale. The Seismic platform will centralize and automate the creation, approval, and distribution of client-facing materials. This allows teams to personalize content efficiently while ensuring consistency and regulatory compliance, addressing the dual challenge of scaling operations and meeting evolving client expectations for timely, insightful interactions.
The deployment will provide RLAM employees with a suite of AI-driven tools. These include automated content creation, AI-generated feedback on presentations and client meetings, and real-time analytics on how clients engage with materials. By automating routine tasks like content updates, the platform is designed to free up significant time for client-facing professionals to focus on higher-value strategic discussions and relationship building.
Executives from both organizations highlighted the strategic fit. RLAM's Chief Client Officer, Ed Venner, stated the partnership "supports our ambition to grow and strengthen client relationships in a future-proofed, scalable way." Seismic CEO Rob Tarkoff noted that with Seismic, RLAM's teams gain "full access to the latest client-ready content, AI-powered feedback... and tools to prepare and host client meetings seamlessly."
The partnership between Royal London Asset Management and Seismic represents a mature approach to digital transformation in financial services. It moves beyond basic digitization to strategically apply AI and automation to the core commercial function: client relationships. For RLAM, this is an investment in scaling intimacy and trust—key currencies in asset management—by ensuring every client interaction is informed, compliant, and personalized, thereby future-proofing its service model for growth.
Royal London Asset Management is one of the UK’s leading active fund management companies, managing £181 billion/A$378 billion* on behalf of a broad range of clients. It is an integral part of customer-owned mutual, Royal London, and free from short-term shareholder demands.
Committed to investment excellence and responsible investing, Royal London Asset Management has a proven track record of navigating complex market conditions. It works in close partnership with clients to deliver a wide spectrum of investment solutions to help investors achieve their financial goals.
*As at 30 June 2025
About Seismic
Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximise every buyer interaction and strengthen client relationships. Trusted by approximately 2,000 organisations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth.
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